AI development continues at a breakneck pace, with the number of use cases increasing by the day. This raises the question for many Go-to-Market leaders: how do we use AI to help sales? How do we ensure smooth adoption of AI? And what value does it bring to the business?

In this episode, SBI Managing Director of Talent Services, Ray Makela meets Conor Grennan, Head of Generative AI at NYU Stern School of Business to take a deep dive into the state of generative AI today, its use cases, and key considerations in business.

Key Talking Points:

• Use cases for generative AI in Sales and how it augments various tasks
• Overcoming resistance to AI use, and key considerations such as data privacy
• Ideas for effective AI enablement, as well as other new use cases for AI

Understanding the right design and execution of GTM levers in uncertain markets could help CEOs propel their revenue growth by making efficient use of existing resources.

In this episode, Pilar Schenk, Cisco COO, Global Specialists, and Mike Hoffman, SBI CEO, discuss strategy, execution, and activation against a backdrop of those who had a growth thesis in tech of growth, at any cost.

Key Talking Points:

• The GTM levers that drive greater value generation in 2024
• How to better leverage commercial tech to increase sales efficiency
• What advancements the tech industry is making with generative AI

A crucial driver of an organization’s revenue growth plans is the people that work there and how they perform. The importance of understanding how to develop top talent in go-to-market teams cannot be understated.

In this episode, Senior Partner and TMT Practice Leader at SBI, Tony Erickson meets with Director of Global Sales Enablement at Nearmap, Karen Mattice to talk about Nearmap’s approach to talent development through its Know and Grow strategy.

Key Talking Points:

• Assessing talent and creating individual OKRs in line with corporate OKRs
• Developing standardized training that focuses on gaps in key competencies
• How Nearmap leverages AI to analyze and optimize sales conversations