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SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD

SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD

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When radio stations complain about losing revenue, it's usually because they're not investing in spec development or creativity. In this installment of our series, the guys give you valuable tips about how to target, build and pitch your spec spots, for the ultimate success. This could be a game changer for you.

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