• SaaS Pricing Tips with Tatjana Mitchell

  • Feb 3 2024
  • Length: 21 mins
  • Podcast

SaaS Pricing Tips with Tatjana Mitchell

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  • Summary

  • SaaS pricing is one of the most challenging pricing tasks for pricing managers. Dozens of moving parts, frequent updates, add-ons and legacy customers on legacy systems. How do you approach it? What are some best practices?

    Tatjana Mitchell is a SaaS pricing veteran and a thought leader in SaaS pricing - having worked with Adobe, Marketo and now with Iterable.

    In this podcast, Tatjana shares her framework of approaching SaaS pricing: from how to conceptualize a Good-Better-Best model to the pros and cons of using a flat rate vs. pay-for-what-you-use model. Tatjana explains the importance of pricing orchestration to ensure that disparate pricing in the organization does not get in the way of the ability to easily monetize value to the customer. In addition, Tatjana discusses how to organizationally implement a pricing function within a corporation. I hope you'll enjoy listening to Tatjana's extensive knowledge in the challenging world of pricing Saas products.

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