Host: John Walker, Founder of Vend Digital
Guest: Tom Riley, SEO and E-commerce Website Management Specialist at Ride Digital Marketing

In this episode of Sell More Stuff - An eCommerce Podcast, John Walker sits down with Tom Riley, an SEO and user experience (UX) specialist who helps eCommerce businesses stand out in competitive markets. Tom shares his insights on how focusing on customer needs, rather than just Google’s algorithms, can lead to powerful results in SEO and beyond.

In this episode, John and Tom discuss:

• How SEO ties into social media, email marketing, and other channels
• How a customer-focused approach can drive big results
• Why optimising solely for Google can be a mistake
• Using customer language on your website to rank higher
• Leveraging keyword research tools to find out what customers want
• The importance of understanding customer behaviour online

Tom also recommends the book "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy" by Eli Schwartz, which has shaped his approach to sustainable SEO growth. Find it on Amazon here.

About Tom Riley:
Tom Riley is an SEO, e-commerce, and UX expert at Ride Digital Marketing, where he works with brands to drive organic growth through customer-focused strategies. With a hands-on approach to eCommerce success, Tom brings valuable insights on maximising online visibility. You can find out more about Tom on his website or on LinkedIn.

This episode is full of actionable SEO tips for anyone looking to improve their eCommerce website's performance. Tune in to learn how to connect with your audience and sell more stuff!

Host: John Walker, Founder of Vend Digital
Guest: David Burleigh, Owner and Director of Fishing Tackle & Bait

In this episode of Sell More Stuff - An eCommerce Podcast, John Walker chats with David Burleigh, the owner of Fishing Tackle & Bait. David shares how he grew his business to handle over 120,000 orders a year across 30 countries, and the practical steps he took to make his operations run smoothly.

In this episode, John and David discuss:

• How seasonal changes can impact sales
• Scaling from selling on marketplaces to running a successful website
• Managing high volumes of orders efficiently
• Using shipping software to save time and money
• Why getting advice from experienced people is key
• Tips for reducing picking and packing times
• Testing free shipping options

David also recommends the book "Lean RFS (Repetitive Flexible Supply): Putting the Pieces Together" by Ian Fraser Glenday and Rick Sather, influencing how he runs his business.

Check out the book here - https://www.amazon.co.uk/Lean-RFS-Repetitive-Flexible-Supply/dp/146657819X

About David Burleigh:
David Burleigh is the owner and director of Fishing Tackle & Bait, an eCommerce business that serves fishing enthusiasts worldwide. His experience in managing large order volumes and optimizing shipping makes him a great source of advice for eCommerce businesses of any size. You can find David on LinkedIn here.

This episode is packed with practical advice on improving your shipping and operations, whether you're just starting out or managing a growing eCommerce store. Tune in to learn how you can streamline your processes and sell more stuff!

Host: John Walker, Founder of Vend Digital
Guest: Jake Woods, Freelance Website Developer

In this episode of Sell More Stuff - An eCommerce Podcast, I sit down with Jake Woods, a seasoned freelance website developer with extensive experience crafting customer-centric eCommerce platforms.

Jake's approach combines empathetic design, logical product categorisation, and a keen understanding of competitive analysis to build websites that deliver seamless user experiences.

In this episode, John and Jake discuss:

• How empathetic design can improve user experience and drive sales
• The importance of competitive analysis in shaping eCommerce design
• Effective product categorisation to enhance discoverability and engagement
• Using real-world logic to plan website navigation and filters
• What it takes to run a successful eCommerce site

About Jake Woods:
Jake Woods is a freelance website developer with a passion for intuitive design and strategic eCommerce development. He has worked with numerous businesses to build and optimise websites that meet both business goals and user expectations. Find Jake on LinkedIn here.

Whether you're a seasoned eCommerce professional or just starting, this episode offers valuable insights on creating eCommerce experiences that resonate with customers and boost conversions.

Tune in to learn how thoughtful design and a strong strategic approach can help you sell more stuff!