Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🔹 What You’ll Learn in This Episode: ✔️ The #1 overlooked system that separates struggling stores from 8-figure brands ✔️ Why most brands are leaving money on the table by ignoring their existing customers ✔️ Pricing secrets that let you charge more—and actually increase sales ✔️ How to turn one-time buyers into raving fans who promote your brand for free ✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting)

💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices.

This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/ 💡 Episode Highlights: Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify.

💣 The knowledge bombs he drops in this episode are insane! 💣

✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing? ✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn? ✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy? ✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue? ✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value?

📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers. 📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement? 💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions.

🎙️ Host: Jay Myers 🎙️ Guest: Matthew Holman (Subscription Prescription)

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected.

There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't later regret.

In this episode we talked about what the new tariffs mean for Shopify stores both in the US, and Shopify stores in Canada and Mexico. It effects everyone.

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?

In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.

📈 50X+ ROI during major sales events like BFCM and holiday promotions 🛒 80% cart abandonment recovery rate using real-time browser notifications 🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter 🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history

✅ What exactly are push notifications, and how do they work? ✅ How major Shopify brands are using them to win back customers ✅ The biggest mistakes merchants make with push notifications—and how to avoid them ✅ How AI-powered "smart delivery" ensures messages land at the right time ✅ Why collecting subscribers today (even if you're not using them yet) is a must for future success

💡 Pro Tip: If you’re spending money to drive traffic but not using push notifications, you’re leaving revenue on the table. Listen in and find out how top brands are turning casual browsers into high-intent buyers!

📢 Don’t miss this one—your sales strategy will never be the same.

• PushOwl – Browser push notification tool for Shopify merchants (https://bit.ly/pushowl-app)
• Brevo – (formerly Sendinblue) Email & SMS marketing platform, parent company of PushOwl (https://bit.ly/get-brevo)
• Shopify Marketing Automation – Shopify’s built-in automation tools for email, SMS, and push notifications
• Shopify Flow – Shopify’s automation tool that integrates with PushOwl for advanced triggers (https://bit.ly/shopify-flow)

• Google Analytics – Web tracking & analytics tool (https://analytics.google.com/)
• Bold Subscriptions – Subscription management tool for Shopify (https://bit.ly/bold-subs)
• Meta Ads – Facebook & Instagram ad platform (https://www.facebook.com/business/ads)
• TikTok Ads – Social media advertising on TikTok (https://ads.tiktok.com/

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Here's why video matters for your Shopify store:

📈 It boosts conversion:

• 64-85% of consumers are more likely to purchase a product after watching a video about it.
• Product pages with videos see an 80% higher conversion rate on average compared to those without.
• Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
• 50% of consumers say they use online videos to decide which brand or product to buy.

😍 It boosts engagement:

• Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
• 73% of consumers prefer learning about products through videos over text or images.
• Pages with videos experience an average 2-minute increase in time spent by users.

❤️ It boosts customer loyalty:

• 57% of consumers feel more confident buying online when they’ve seen a product video.
• Engaging, storytelling videos can improve brand recall by 80%.
• Video content can improve customer retention rates by 33%, especially when used for product tutorials or unboxing.

💰 It boosts THE BOTTOM LINE:

• 79% of people say a brand’s video has convinced them to buy a product or service

My guest today is Claudiu Cioba, he's the founder and CEO of VideoWise. (https://shopify.pxf.io/aO5zEM)

The bottom line is, video has become absolutely critical to converting today's shoppers. If you really want to maximize the value of video on your Shopify store, this is the perfect episode for you, and VideoWise is an amazing platform to look into.

RESOURCES MENTIONED IN SHOW:

• VideoWise - All in one Video Commerce Platform for Shopify - https://shopify.pxf.io/aO5zEM

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Why do so many Shopify stores mess this up? Your main menu literally has ONE job, and yet so many stores don't get it right.

The job of the main nav in your Shopify store is to MAKE YOU MONEY.

That's it.

Everything else in there that's not making you money needs to be immediately removed.

In today's +1 we talked about the 4 key things that should be in a Shopify store's main menu, and the things that should not be.

There is no excuse to not get this right my friends.

RESOURCES MENTIONED IN SHOW:

• Shopify Discount app for Tagging shopify.pxf.io/vPy1PA
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Kevin Kelly wrote a book called "1,000 True Fans" and it changed the mindset (and growth trajectory) of thousands of businesses.

You see, to really be successful, you don't always need millions of customers, but you absolutely do need a core group of SUPER FANS.

Super fans will spend 10X more than other customers, and they'll refer 10X more new customers! And best of all, the customers they recommend will likely be similar to them, so 100X growth and it compounds!

If managed right, your super fans will become your most important marketing channel, your PR firm, and probably the biggest reasons you succeed!

So how do you find them, and grow more of them?

In today's episode I share 8 tips that can get you going in the right direction to finding your true SUPER FANS 🦸‍♂️

RESOURCES MENTIONED IN SHOW:

• Bulk discount code creator (mentioned in point 5): http://shopify.pxf.io/Z6X69g
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

What is the single biggest lever you have to grow your Shopify store?

One thing you can do is literally a multiplier to all your other efforts.

It makes the conversion on your landing pages increase more.

It makes the AOV and LTV for customers higher.

It makes your ads get clicked through more.

It makes your emails get opened more.

It builds trust and authenticity.

It literally does it all!

So what is it?

Listen to today's Daily +1 to find out!