• Sincerity or self-branding: what defines millennial music?

  • Apr 20 2018
  • Length: 21 mins
  • Podcast

Sincerity or self-branding: what defines millennial music?

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  • Summary

  • From the unstoppable rise of hip-hop to the 'millennial whoop', what does today's new music sound like? And how has social media changed the relationship between artists and fans?


    Harriet Fitch Little, India Ross and Griselda Murray Brown discuss Drake, Cardi B and DJ Khaled - in particular 'Wild Thoughts' ft. Rihanna and Bryson Tiller from 2017, which leans heavily on the melody and mood of Santana's 1999 hit 'Maria Maria', the coming-of-age soundtrack for the oldest cohort of millennials. 


    Warning: this podcast contains a live 'millennial whoop'.


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