In this episode, we discuss the importance of identifying a target audience for your business. Defining the target audience involves understanding the specific groups of people most likely to purchase your business's products or services.

For more information and free resources, go to www.smallbusinessbs.com.

In this episode we discuss the importance of a strong value proposition for small businesses.

Your value proposition is a clear statement of the benefits your company offers, and is crucial for both internal understanding and external marketing. We explore the example of a coffee shop to illustrate how a value proposition, such as community focus or superior convenience, can differentiate a business from competitors.

Ultimately, success depends on identifying a key value proposition and consistently delivering on that promise.

For more information and free resources, go to www.smallbusinessbs.com.

This episode focuses on website best practices for small businesses. We discuss the importance of your website's "above the fold" content and its role in attracting and retaining visitors. We'll also highlight the significance of consistent branding and language throughout your website and discuss the challenges faced by solopreneurs in building a strong brand identity online.

In this episode, we discuss website builders for small businesses. We compare popular platforms like WordPress, Squarespace, Wix, and Weebly, and how to decide which is best for your business's needs. We'll chat through the trade-offs between ease of use and customization, why experimenting with free trials is the best way to find the best fit, and discuss the potential need for professional website management depending on your business's needs and your technical skills.

In this episode, we discuss the different purposes a small business website can serve, ranging from a simple online presence ("online sign") to a fully functional e-commerce platform ("online sales department"). We explore determining your website's purpose based on your business's needs and goals, and also touch a little on website design considerations.

We discuss a bit more about who this podcast is for, what you can expect, and the value we hope to bring you.

Welcome to the first episode of Small Business BS! In this episode, Adam and Jeff introduce themselves and share a little about their backgrounds, how they go here, and why we started this show. This podcast aims to share our entrepreneurial journeys, offering relatable insights and actionable strategies for small business owners. Each episode will feature a specific business topic discussed from their varied perspectives, followed by a recap and discussion of application.