Are you considering starting your own podcast but have no idea where to begin? In this episode, we cover everything you need to know to get started on the right foot.

From choosing a topic and name to recording equipment and editing software, I've got you covered. I also discuss how to retain listeners, promote your show, and even monetize your podcast.

Niall Mackay, a seasoned podcast expert, provides valuable insights and shares his extensive knowledge to make your journey smoother.

Learn how to produce a high-quality show that reaches people across the world and attracts loyal fans and potential sponsors. Join us as we take the first steps of podcasting together.

Topics discussed:

- Choosing a topic and name for your podcast

- How to attract sponsors even with a small audience

- Recording equipment, including microphone options and quiet recording spaces

- Editing software and techniques

- Retaining listeners and promoting your show

- Monetizing your podcast

Save Frustration. And time!
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Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

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Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"We're not teachers—we're sharing real-life experience. That’s why we wanted to start a podcast."
That quote from Nick hit me hard because it perfectly sums up what podcasting does best: it captures real voices, real stories, and builds real connections.

This time, my incredible Jenny and Nick Cliff, who flew in from Bali and became my first-ever in-person clients, to record in our brand new Saigon Podcast Studio. They hadn’t even launched their podcast yet, but we’d already produced two episodes together. So when they reached out while visiting Vietnam, I knew I had to get them in the studio.

We talked tech, business, IT disasters, customer service wins, EOS, and yes… why turning it off and on again still fixes half the world’s problems.

Key Talking Points
* Why Jenny and Nick started their podcast – not to grow a business, but to give back to their industry.
* Their plan to turn podcast interviews into a book using real-world stories.
* Behind the scenes of building a podcast studio – from overheating cameras to SD card nightmares.
* The real value of outsourcing your podcast and why doing it all yourself is often a false economy.
* Charging for experience, not time – and how that applies to podcasting and business consulting.
* The impact of AI and why smart questions will matter more than smart answers.

Chapters and Timestamps
04:00 – Podcast tech talk: SD cards, microphones, and near-disasters
07:30 – The universal IT fix: "Have you turned it off and on again?"
13:00 – Charging for experience, not hours: from $20/hr to $500/hr
16:30 – Why outsourcing your podcast production is worth it
19:45 – How podcasting can become the foundation of a book
23:00 – The fear of hearing your own voice—and why it’s worth pushing through
25:30 – Creating a podcast to give back, not sell
29:00 – Smart questions, AI, and why plumbers are the future
33:00 – Final thoughts: podcasting as a tool for purpose and connection

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."

Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.

Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.

Key Takeaways:

- Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episode
- YouTube videos have lower engagement rates, with 20-40% considered good
- Podcasts are easier to produce but face challenges with discoverability
YouTube offers better discoverability and monetization opportunities
Creating content for both platforms can be a winning strategy

Chapters and Timestamps:
01:40 - Niall's podcasting journey
03:00 - The podcast vs. YouTube debate
04:20 - Benefits of being a podcaster
09:00 - Challenges of podcasting
13:00 - Benefits of being a YouTuber
15:10 - YouTube's algorithm and discoverability
19:40 - Monetization opportunities on YouTube
21:00 - Downsides of being a YouTuber
23:10 - How to choose between podcasting and YouTubing

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!