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Smarter Podcasting: Making Podcasts Better

Smarter Podcasting: Making Podcasts Better

Auteur(s): Seven Million Bikes Podcasts
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Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.


Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.


The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.


Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you.


Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

© 2025 Smarter Podcasting: Making Podcasts Better
Éducation
Épisodes
  • Secrets Successful People Use to Share Their JOURNEY Daily
    Jul 14 2025

    "We're not teachers—we're sharing real-life experience. That’s why we wanted to start a podcast."
    That quote from Nick hit me hard because it perfectly sums up what podcasting does best: it captures real voices, real stories, and builds real connections.

    This time, my incredible Jenny and Nick Cliff, who flew in from Bali and became my first-ever in-person clients, to record in our brand new Saigon Podcast Studio. They hadn’t even launched their podcast yet, but we’d already produced two episodes together. So when they reached out while visiting Vietnam, I knew I had to get them in the studio.

    We talked tech, business, IT disasters, customer service wins, EOS, and yes… why turning it off and on again still fixes half the world’s problems.

    Key Talking Points
    * Why Jenny and Nick started their podcast – not to grow a business, but to give back to their industry.
    * Their plan to turn podcast interviews into a book using real-world stories.
    * Behind the scenes of building a podcast studio – from overheating cameras to SD card nightmares.
    * The real value of outsourcing your podcast and why doing it all yourself is often a false economy.
    * Charging for experience, not time – and how that applies to podcasting and business consulting.
    * The impact of AI and why smart questions will matter more than smart answers.

    Chapters and Timestamps
    04:00 – Podcast tech talk: SD cards, microphones, and near-disasters
    07:30 – The universal IT fix: "Have you turned it off and on again?"
    13:00 – Charging for experience, not hours: from $20/hr to $500/hr
    16:30 – Why outsourcing your podcast production is worth it
    19:45 – How podcasting can become the foundation of a book
    23:00 – The fear of hearing your own voice—and why it’s worth pushing through
    25:30 – Creating a podcast to give back, not sell
    29:00 – Smart questions, AI, and why plumbers are the future
    33:00 – Final thoughts: podcasting as a tool for purpose and connection

    Send us a text

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Voir plus Voir moins
    39 min
  • TIPS: PODCASTER VS YOUTUBER Who Will Reign Supreme in 2025?
    Jul 7 2025

    "One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."

    Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.

    Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.

    Key Takeaways:

    - Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episode
    - YouTube videos have lower engagement rates, with 20-40% considered good
    - Podcasts are easier to produce but face challenges with discoverability
    YouTube offers better discoverability and monetization opportunities
    Creating content for both platforms can be a winning strategy

    Chapters and Timestamps:
    01:40 - Niall's podcasting journey
    03:00 - The podcast vs. YouTube debate
    04:20 - Benefits of being a podcaster
    09:00 - Challenges of podcasting
    13:00 - Benefits of being a YouTuber
    15:10 - YouTube's algorithm and discoverability
    19:40 - Monetization opportunities on YouTube
    21:00 - Downsides of being a YouTuber
    23:10 - How to choose between podcasting and YouTubing

    Send us a text

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Voir plus Voir moins
    29 min
  • STUDIO : Building a WORLD-CLASS PODCAST STUDIO from Scratch With Garry Kelly
    Jun 30 2025

    Seasoned podcaster Garry Kelly, Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters.

    Key Takeaways:
    - Start with just a good microphone - quality comes first. Acoustics matter more than equipment.
    - Editing makes a big difference in polishing episodes. Be willing to trim and refine raw recordings.
    - Add video elements to expand reach on social media. Clips on TikTok and YouTube can draw new listeners.
    - Seek to constantly improve audio, visuals, equipment. Successful creators build skills over time.
    - Focus on providing value for your audience above all else.

    "If you’ve lost interest, your audience have also lost interest."

    Entities Mentioned:
    - GK Media, Galway Races, Jerry Girls, Tommy Tiernan, Gary Talks, Zoom, Taskam, Road microphones, Sennheiser microphones, Shure microphones, Blackmagic cameras, Adobe Audition

    Send us a text

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Voir plus Voir moins
    44 min

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