I share my top 10 programs for podcasting and how much they cost.

I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor, emphasizing the value of investing in these tools to save time and improve the overall podcasting experience.

Key Takeaways:

• Descript is a game-changer for podcast editing, allowing easy text-based editing and waveform visualization.
• Canva is essential for creating podcast artwork and episode graphics, even for those with no design experience.
• ChatGPT can be used to generate episode titles, show notes, and interview questions, saving time and improving content quality.
• Adobe Enhance is a powerful tool for improving audio quality, especially for poorly recorded or low-quality audio.
• Notion is a versatile organizational tool that helps manage podcast workflows, guest lists, and show notes.
• Calendly simplifies the process of scheduling podcast interviews and appointments with guests.
• ActiveCampaign is an email provider that helps automate email sequences and manage mailing lists for podcast promotion.
• Hiring a content writer and editor can save time and improve the quality of podcast blog posts and show notes.

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally.

I provide my top five tips for those interested in starting their own podcast on a budget. My recommendations include selecting basic but vital equipment, creating a workable home studio, utilizing efficient recording and editing software, seeking assistance and guidance from friends and the online podcasting community, and the importance of continuous learning and networking.

The episode serves to demystify podcasting for newcomers and emphasizes the possibility of producing top-tier content without breaking the bank.

00:47 Podcasting on a Budget: The Scottish Way
02:16 Essential Equipment for Podcasting
10:35 Setting Up Your Home Studio
16:15 Choosing the Right Recording and Editing Software
18:43 Leveraging Your Network for Podcasting Success
20:52 Learning and Networking in the Podcasting Community

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“This sponsorship would never have come without TikTok. This brand did not hear my podcast… they saw a short video on TikTok.”

When I recorded this episode, I wanted to share something that genuinely surprised even me: after years of being skeptical about TikTok, a sponsor reached out purely because of our short-form video content. They never listened to the show, never watched the YouTube version—they saw a clip on TikTok and decided Discover Vietnam was a brand they wanted to work with.

It also reinforced the value of understanding my audience deeply and being confident in pricing. What happened here wasn’t luck; it was the result of intention, consistency, and a willingness to experiment.

I hope this story helps you rethink your own distribution strategy and gives you practical inspiration to monetize your show.

Key Talking Points

1. How TikTok unexpectedly brought in a paid sponsor: Despite not being a TikTok user, one short clip led directly to a sponsorship deal.
2. Why repurposing each episode into multiple formats increases value: Audio, video, clips, blog posts—each touchpoint builds your brand equity.
3. How I used AI to understand my audience and set pricing: Combining data from Buzzsprout, Apple, Spotify, and ChatGPT clarified my target demographic.
4. The full negotiation process from first message to deal signed: How I went from “this looks like spam” to landing a 4-episode partnership.
5. Why posting everywhere matters—even if you don’t personally like the platform: Sponsors care about visibility and reach, not whether you scroll TikTok.

Chapters and Timestamps

• 02:00 – Understanding My Audience with AI
• 05:00 – Why Repurposing Content Matters
• 07:00 – Growing on TikTok Without Even Trying
• 09:00 – The Sponsorship Message & My Skepticism
• 10:00 – Negotiation, Pricing, and Closing the Deal

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!