• Social Media for Small Business Success!

  • Feb 11 2025
  • Length: 39 mins
  • Podcast

Social Media for Small Business Success!

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    Building a Strong Brand with Chelsea McKinney of DigiBridge Media

    In this episode, David Praet and Scott Merritt discuss the importance of effective social media strategies for business growth with Chelsea McKinney from DigiBridge Media. The episode covers key points of building a brand, understanding your narrative, choosing the right social media platforms, and engaging with your audience. Chelsea shares her journey, insights on creating authentic content, and her experience in helping businesses overcome marketing challenges, while also offering a free social media graphic for podcast listeners.

    00:00 The Frustration with Ads
    01:02 Meet the Hosts: David and Scott
    01:31 Introducing the Expert: Chelsea McKinney
    02:08 Chelsea's Background and Journey
    03:48 The Birth of DigiBridge Media
    11:06 Challenges in Social Media Marketing
    20:24 Building Authentic Connections
    20:55 Measuring Results and Adjusting Strategies
    21:45 Identifying Ideal Clients
    22:24 Success Stories and Overcoming Challenges
    24:08 Handling Mistakes and Reputation Management
    26:00 Introduction to DigiBridge
    26:14 Customization and Authenticity at DigiBridge
    28:04 Working Process with New Clients
    31:15 Favorite Tools and Technology

    33:20 Proudest Accomplishments and Future Plans
    37:03 Final Advice and Conclusion

    https://www.digibridgemedia.com

    https://www.thryv.com

    https://www.canva.com

    https://www.monday.com

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