• Sonic branding: symbolism through music and sound with Joel Beckerman

  • Feb 19 2025
  • Length: 59 mins
  • Podcast

Sonic branding: symbolism through music and sound with Joel Beckerman

Listen for free

View show details

  • Summary

  • On Episode 21 of BRITE Ideas, JP and Matt interview Joel Beckerman, Founder and Chief Creative Officer of Made Music Studio. As Joel notes early in the episode, humans are hard wired to connect to music and it “imparts emotion to all [our] other senses.” Joel shares his insights on how he works with his clients to create sonic elements that align with the brand and have the power to craft a distinctive connection – “sonic semiotics” -- so there is recognition of the brand, the story behind it, and it's vision. This is all fleshed out by Joel taking us through examples of successful branded sounds. In addition, Joel touches on how music and sound can impact human behavior and shares some of his hopes and concerns of AI and its capacity to create content. Finally, he details his BRITE idea of “sonic humanism” in which the emotional power of sound, music, and silence, can be used in ways to aid society. Enjoy!
    Show more Show less
Show more Show less

What listeners say about Sonic branding: symbolism through music and sound with Joel Beckerman

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
No reviews are available