Episodes

  • #086: The Ultimate Guide to Building Referral Partnerships (Feat. Justin Stiver)
    Feb 18 2025

    On this episode of Strata Stories, we talk with Justin Stiver, the Owner of Total Therapy Florida.

    We explore how to:

    1. Manage referral quality for financial sustainability.
    2. Build proactive relationships with decision-makers.
    3. Leverage targeted marketing for account growth.
    4. Position private practices for ACO partnerships.


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    41 mins
  • #085: Leverage Psychology to Elevate Physical Therapy (Ft. Ari Ginsberg)
    Feb 11 2025

    On this episode of Strata Stories, we talk with Ari Ginsberg, The Founder of Communicatient

    We discuss how to use behavioral psychology to:

    1. Improve the patient experience
    2. Enhance trust and communication with providers
    3. Reframe healthcare practices

    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    42 mins
  • #084: How Social Media Builds a Bridge to Better Care (Feat. Lindsay @ EquipMeOT)
    Feb 4 2025

    On this episode of Strata Stories, we talk with Lindsay DeLong, The Founder of EquipMeOT.

    We explore how to:
    1. Create highly engaging and authentic healthcare content
    2. Educate and entertain all generations about health and rehabilitation
    3. Bridge the gap between patients and providers with content


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    43 mins
  • #083: A.I Alone Can't Replace Skilled Documentation
    Jan 28 2025

    On this episode of Strata Stories, we talk with Nicole Poppert and Stephanie Mayer, Founders of The Note Ninjas.

    We dive into:
    1. How to write proficient, skilled, and audit-proof clinical notes.
    2. Potential red-flags when using AI tools on documentation.
    3. How to reduce documentation time and increase work-life balance.
    4. The potential of note gamification to increase engagement and efficiency.


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    45 mins
  • #082: Shifting Public Perception of PT with Data (Feat. Dana Strauss)
    Jan 21 2025

    On this episode of Strata Stories, we talk with Dana Strauss, DPT, a Health Policy and Government Affairs Professional.


    Paul and Dana dive into:
    1. The real reason prior authorizations exist and how to adapt
    2. Lessons from optometrists and podiatrists to change public perspective
    3. How to get doctors to think “therapy first”
    4. Using data to prove therapy’s value and win over payers


    Connect with her on LinkedIn here!

    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    45 mins
  • #081: The Key To Balancing Work & Life as a Clinic Owner
    Jan 14 2025

    On this episode of Strata Stories, we talk with Cindy Weinberger the owner of Mobile Therapy Group, LLC


    In this episode, we discuss:
    1. Overcoming personal challenges while running a business
    2. Strategic delegation and team building
    3. Reducing dependency on the business owner
    4. Adapting to change and embracing technology


    Connect with Cindy on LinkedIn here!


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    45 mins
  • #080: How Small Practices Can Thrive in a Big Therapy World
    Jan 7 2025

    On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness


    We dive into:
    1. The role of private equity in healthcare and why it's such a key player
    2. How small practices can succeed amidst larger healthcare systems
    3. Shifting your mindset from survival mode to building a sustainable, enjoyable business


    Connect with Rafi on LinkedIn here!


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    48 mins
  • #079: In-House PT Clinics: How Surgeons Are Reimagining PT Partnerships
    Dec 31 2024

    On this episode of Strata Stories, we talk with Eric Fiedler, the Physical Therapy Clinic Director at Bone and Joint Surgery.

    We dive into:
    1. Building in-house referral clinics with partnered surgeons
    2. Strengthening physician relationships while staying compliant with Stark Laws
    3. Creating sport-specific rehab programs for professional athletes


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    32 mins