• Strategic narrative vs positioning. Is category creation a good thing? And Loom's CTO realization

  • Feb 17 2025
  • Length: 1 hr and 21 mins
  • Podcast

Strategic narrative vs positioning. Is category creation a good thing? And Loom's CTO realization

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  • Summary

  • Madison and Shyna lay the groundwork for sharing a point of view on go-to-market for technology companies covering a variety of topics from outside of Silicon Valley looking in. After all, it can be hard to see the label when you’re inside the bottle.

    We tackle:

    • New year, new you, new goals. What does it mean to build creativity and accountability into our day to day?

    • Consulting versus FTE: what’s the shit sandwich that you’re willing to eat?

    • Category Creation, when and how to invest? When do companies get it wrong?

    • A strategic narrative, what is it, why is it important and how is it different then messaging, positioning, and copy?

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