Success by Design: Mastering the Business of Interior Design

Auteur(s): Katie Decker-Erickson MBA IACC-NA
  • Résumé

  • As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.

    That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


    "Success by Design: Mastering the Business of Interior Design" is just one way she helps designers like you bridge the gap between creativity and entrepreneurship. In this podcast, Katie shares real-world insights, actionable strategies, and candid conversations to help you streamline your operations, increase profitability, and build a business that works for you—not the other way around.


    Tune in every other Friday on YouTube or your favorite podcast platform for expert guidance designed specifically for interior designers who want to elevate their business without sacrificing their passion. (Topics and language are always kid- and family-friendly.)

    © 2025 Success by Design: Mastering the Business of Interior Design
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Épisodes
  • 44: Finances & Marketing for Interior Designers in 2025 [The Table]
    Feb 14 2025

    Send Katie a Text Message!!

    As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it’s feeling pretty intense for all of us. So… let’s talk about it!

    In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they’re making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week’s Coaching Corner—let’s begin!

    Grab all the links and resources mentioned in this episode at

    https://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designers

    Connect with LuAnn:

    Website

    Connect with Rick:

    Website

    Connect with Dr. Jennifer:

    Website

    Strategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today!


    Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

    📲 Connect with Katie:
    Subscribe to our premium channel
    Business Strategy Sessions for Interior Designers
    Free Resources for scaling your interior design firm
    LinkedIn
    Website

    Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

    This podcast is brought to you in partnership with Leah Bryant Co.

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    42 min
  • 43: 3 Steps to Building a Lasting Business Legacy
    Jan 31 2025

    Send Katie a Text Message!!

    In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!

    This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It’s about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures, and even gives back to the community.

    This episode is crafted especially for interior designers ready to elevate their business, create meaningful impact, and set the groundwork for a lasting legacy. Be sure to stay for the bonus insight in this week’s Coaching Corner!

    Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/build-a-sustainable-business-legacy

    📲 Connect with Katie:
    Subscribe to our premium channel
    Business Strategy Sessions for Interior Designers
    Free Resources for scaling your interior design firm
    LinkedIn
    Website

    Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

    This podcast is brought to you in partnership with Leah Bryant Co.

    Voir plus Voir moins
    15 min
  • 42: Technology & Automation for Interior Design with Danny Marsh
    Jan 17 2025

    Send Katie a Text Message!!

    Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that’s just for interior designers. You’re especially going to want to stick around for this week’s Coaching Corner—featuring a very special guest!

    Grab all the links and resources mentioned in this episode at

    https://www.colorworks.coach/podcast-library/b/technology-and-automation-for-interior-design

    📲Connect with Danny:
    Plumtree

    Strategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today!

    📲 Connect with Katie:
    Subscribe to our premium channel
    Business Strategy Sessions for Interior Designers
    Free Resources for scaling your interior design firm
    LinkedIn
    Website

    Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

    This podcast is brought to you in partnership with Leah Bryant Co.

    Voir plus Voir moins
    37 min

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