In this episode, Devon Rule, founder of Indyx, shares how the platform helps users upload their closets, style outfits, and gain insights into their wardrobe usage. We discuss how Indyx tackles the frustration of having a full closet but “nothing to wear,” and how it connects consumers with their clothes and brands. The conversation covers the psychological benefits of digitizing closets, sustainability, and how data can guide mindful production. Devon also highlights features like collections and wishlists, which help users curate wardrobes and visualize outfits before buying. We touch on the rebranding of the no-buy movement and explore the role of AI in fashion. The episode concludes with a rapid-fire round on Devon’s personal style and future intentions.

Find Indyx and download it here: https://www.myindyx.com/

Find Indyx on IG @myindyx

Find Indyx on TT @myindyx

Find Devon on tt @devonrule

Chapters

00:00 Introduction to Index: A New Digital Styling Platform

03:05 The Unique Features of Index and User Experience

06:01 The Fashion Industry's Disconnect and Index's Role

08:56 Psychological Benefits of Digitizing Your Closet

12:00 User Demographics and Sustainability Insights

15:04 Data Utilization: Helping Brands and Consumers

17:56 Future Vision: Bridging the Gap Between Users and Brands

24:55 Exploring Collections and Wishlists

27:17 The Art of Outfitting Before Buying

29:56 Integrating New Pieces into Your Wardrobe

32:56 Rebranding the No-Buy Movement

41:56 The Role of AI in Fashion and Styling

51:26 The Activation Hurdle of Digital Wardrobes

54:41 Using Digital Tools for Creative Expression

57:55 The Value of Index: Free vs. Premium

01:00:00 Rapid Fire Questions: Insights and Inspirations

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CONTACT US: sustainthispodcast@gmail.com
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast

SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe

CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas

ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo

If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo

SUMMARY

In this conversation, we dive into the world of Scandinavian style, exploring its key characteristics, cultural influences, and the way it strikes a balance between functionality and aesthetics. We chat about how color plays a role in Scandinavian fashion, the importance of having a few wardrobe staples, and how personal style is a way for individuals to express themselves. We also touch on the differences between Scandinavian and Canadian styles, highlighting how climate and culture shape the way people dress in each place.

CHAPTERS

00:00 Exploring Scandinavian Style

06:00 Wardrobe Staples and Practicality

12:09 The Evolution of Scandinavian Fashion

17:58 The Role of Functionality in Style

23:54 Wrap-Up and Observations

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CONTACT US: sustainthispodcast@gmail.com
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast

SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe

CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas

ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo

If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo

SUMMARY

In this episode, we dive into the idea of the 'fantasy self'—that ideal version of ourselves we sometimes shop for and style ourselves around. We talk about how embracing this fantasy self can actually inspire us to be more authentic and grow, but also why it’s important to stay realistic and avoid putting style icons on a pedestal. We share our thoughts on becoming that “lipstick person” or whatever version of yourself you aspire to, and how small habits and lifestyle tweaks can help you align with your goals. It’s all about embracing the best version of ourselves in a practical, down-to-earth way and using personal style as a powerful form of self-expression.

CHAPTERS

00:00 Exploring the Fantasy Self

03:03 The Aspirational Self and Authenticity

05:57 Influences and Style Icons

09:00 The Pitfalls of Idolizing Style Icons

11:59 Realism vs. Fantasy in Personal Style

14:52 Practical Steps to Embrace Your Fantasy Self

19:49 Embracing Change: Becoming a Lipstick Person

22:02 Fantasy Selves: Aspirations and Self-Expression

25:38 Behavior Over Appearance: Defining the Fantasy Self

30:03 Living Authentically: The Power of Self-Expression

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CONTACT US: sustainthispodcast@gmail.com
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast

SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe

CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas

ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo

If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo