In this episode, Mischa Zvegintzov sits down with Andrea Merrill, an expert in speaker monetization and audience engagement. Andrea shares her journey of rebranding from 'Virtually Adventurous' to embracing her personal name, highlighting the importance of personal branding for speakers. She delves into her MIC framework, emphasizing the significance of storytelling, understanding audience psychology, and crafting messages that resonate. Listeners will gain insights into building confidence, overcoming fear, and creating a speaker ecosystem that drives revenue and impact.

Show Notes:

Introduction:

• Mischa introduces Andrea Merrill, highlighting her expertise in speaker monetization and her background in psychology.
• Discussion on Andrea's decision to transition from 'Virtually Adventurous' to using her personal name for branding.

The MIC Framework:

• M - Message: Crafting a compelling story that aligns with the speaker's brand and resonates with the audience.
• I - Impact: Understanding the psychological triggers that engage audiences and leave a lasting impression.
• C - Conversion: Strategies to monetize speaking engagements, including product offerings and audience engagement techniques.

Building Confidence and Overcoming Fear:

• Andrea discusses common fears speakers face and provides actionable tips to build confidence.
• The role of vulnerability and authenticity in connecting with audiences.

Creating a Speaker Ecosystem:

• The importance of developing a suite of offerings to support and monetize speaking engagements.
• Tips on creating freebies, leveraging email marketing, and maintaining audience engagement post-event.

Conclusion:

• Andrea shares final thoughts on the evolving landscape of public speaking and the increasing importance of personal branding.
• Encouragement for speakers to invest in mindset work and continuous personal development.

Connect with Andrea Merrill:

• Website: www.andreamerrill.co
• LinkedIn https://www.linkedin.com/in/theandreamerrill/
• Instagram https://www.instagram.com/theandreamerrill/

Mischa's Stuff!

Join my Podcast guest speaking Masterclass: Register Now
This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

Join us and start your journey to becoming a podcast guest-speaking pro!

Register Now

______________________

For social Media:

LinkedIn - https://www.linkedin.com/in/mischaz/

Subscribe and share with your business associates who could use a listen!

In this episode, I interview Peter Murphy Lewis, Head of Growth at Web Street and CEO of Strategic Pete. Peter discusses his role as a fractional Chief Marketing Officer, where he plugs into businesses to manage marketing efforts and drive ROI. He shares his journey into this role and provides strategies for transforming content into paid speaking engagements, convention invitations, and brand takeovers. Peter emphasizes the importance of repackaging existing content to tap into overlooked assets and generate real revenue. He also discusses the concept of brand takeovers and how businesses can leverage them for growth. This episode is packed with actionable insights for anyone looking to scale their marketing efforts and repurpose content for greater impact.

Show Notes:

• Introduction to Peter Murphy Lewis: Peter shares his background and current roles as Head of Growth at Web Street and CEO of Strategic Pete.
• Journey to Becoming a Fractional CMO: Peter discusses how he organically transitioned into the role of a fractional Chief Marketing Officer, working with various clients to manage their marketing efforts and drive ROI.
• Transforming Content into Revenue: Peter explains how he has successfully transformed content into paid speaking engagements, convention invitations, and brand takeovers.
• Strategies for Repurposing Content: Peter provides actionable strategies for repackaging existing content to tap into overlooked assets and generate real revenue.
• Understanding Brand Takeovers: Peter discusses the concept of brand takeovers and how businesses can leverage them for growth.
• Key Takeaways: Peter emphasizes the importance of repurposing content, understanding your audience, and leveraging existing assets to drive revenue and growth.

Where to Find Peter Murphy Lewis:

• Website: Strategic Pete
• LinkedIn: https://www.linkedin.com/in/petermurphylewis/ Reach out to Peter on LinkedIn at Peter Murphy Lewis - Peter mentioned connecting with him on LinkedIn to get a free coupon for a consulting call on the Growth Mentor platform.
• Growth Mentor at www.growthmentor.com - Peter discussed his involvement in this platform, where he offers free consulting calls.

Mischa's Stuff!

Join my Podcast guest speaking Masterclass: Register Now
This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

Join us and start your journey to becoming a podcast guest-speaking pro!

Register Now

______________________

For social Media:

LinkedIn - https://www.linkedin.com/in/mischaz/

Subscribe and share with your business associates who could use a listen!

In this episode, I chat with Dave Gulas, co-founder and president of EZ DC, a cutting-edge third-party logistics company specializing in warehousing, fulfillment, and transportation for e-commerce brands. With 20+ years in logistics, Dave offers a behind-the-scenes look at how growing businesses can avoid common pitfalls in scaling operations.

What You’ll Learn:

• The challenges e-commerce entrepreneurs face as they scale, from inventory chaos to customer service nightmares.
• How third-party logistics (3PL) companies help businesses save time and focus on growth.
• Key signs it’s time to outsource your logistics and fulfillment operations.
• Real-world stories of how logistics can make or break a business—and how EZ DC steps in to help.
• Practical tips for optimizing your supply chain without breaking the bank.

If you’ve ever felt overwhelmed managing orders or wondered how to take your e-commerce business to the next level, this episode is packed with insights just for you.

Resources & Links:

• https://davegulas.com/
• https://freightbydave.com/ Dave does the logistics.
• https://ezdc3pl.com/ Brands rent space… they fulfill orders…
• Check out Dave’s podcast, Beyond Fulfillment Podcast, for more on logistics and business growth.

Mischa's Stuff!

Join my Podcast guest speaking Masterclass: Register Now
This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

Join us and start your journey to becoming a podcast guest-speaking pro!

Register Now

______________________

For social Media:

LinkedIn - https://www.linkedin.com/in/mischaz/

Subscribe and share with your business associates who could use a listen!