In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platforms like Google. Key mistakes include over-focusing on bottom-funnel leads and starting without a clear strategy.

Tanner also shares how to balance your budget, emphasizing the need for top-of-funnel content to build retargeting audiences, and the sweet spot for audience size. He provides actionable advice on content strategy, ad creatives, and measurement, stressing that a mix of gated and ungated content, along with a long-term approach, is key to LinkedIn success.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience actually cares about.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highlights the psychological barriers to adopting new systems and offers practical advice for overcoming them. Tune in to learn how to lay the groundwork for automation, leverage CRM tools effectively, and prepare your business for the age of AI-driven growth.