In this eye-opening episode, we spotlight the Lululemon controversy surrounding founder Chip Wilson—and how a few taken-out-of-context remarks about “bigger women” spiraled into a full-blown media storm. Learn the true story behind Wilson’s original target audience (the “it-girl” yogis) and why Lululemon’s pivot to appease critics ended up alienating the very loyalists who built the brand. We also explore how going public shifted priorities from product quality to profit margins, leading to internal power struggles and misunderstood “offensive” soundbites.

Beyond the Lululemon saga, we compare this story to that of Mr. Saturday (Joey Gollish), a rising creative director growing his fashion line “the right way”—a pace that prioritizes authenticity over aggressive boardroom demands. From misguided marketing strategies to media-driven narratives, we reveal the pitfalls that occur when a brand loses sight of its original DNA.

Why did a critically acclaimed movie with comparisons to Silence of the Lambs completely flop at the box office? In this episode, we break down the curious case of Strange Darlings—a film that had all the makings of a hit but fell victim to a disastrous marketing strategy. Using the ongoing $10 million marketing lawsuit as a case study, we explore the dangers of vanity metrics and misleading strategies and why a solid marketing plan is just as critical as the content itself. From the importance of strategic branding to the pitfalls of prioritizing aesthetics over effectiveness, this conversation uncovers valuable lessons for businesses and brands. Tune in to find out how marketing missteps can cost millions—and how agencies taking advantage of clients are more common than you think.

Want to know why that famous Saturday Night Live “More Cowbell” sketch keeps popping up in marketing conversations? In this episode, we break down how a single “ridiculous” element can propel your brand to cult status—just like the added cowbell turned “Don’t Fear the Reaper” into a timeless hit. As we explore real-world parallels—from Apple’s ongoing brand fatigue to Google Pixel’s underwhelming billboard—we reveal why doubling down on your unique edge (“cowbell”) might be the key to market domination.

What happens when you stop striving for “hot” and start embracing your true self? Discover how author and entrepreneur Noelle Crooks reclaimed her spotlight and built a community for women who crave deeper connections.

Meet Noelle Crooks, author of Under the Influence and the visionary behind Girl Dinner NYC. In this episode, she opens up about transforming toxic workplaces into personal fuel, dropping society’s “hot girl” standards for real beauty, and forging genuine friendships as an adult. Get the inside scoop on how she rebranded her life, found inspiration in the hustle of New York City, and built a space where ambitious women can thrive together.

Stay tuned and Follow for more stories on personal rebranding and female-powered growth!

“In this episode, Camille Moore sits down with PR expert Astrid M. Carillo to tackle the age-old debate: Is PR the same as Marketing? Astrid, a seasoned PR and etiquette professional, has worked across industries—from financial services and mining to charitable work for HRH The Prince of Wales (now His Majesty King Charles III) and Her Majesty Queen Elizabeth II. With experience spanning royal tours, palace events, over $10B in M&A transactions, and collaborations with Fortune 500 executives and UHNW clients, Astrid’s global comms and media relations expertise includes top-tier publications such as The Globe and Mail, Bloomberg, CNN, CNBC, and The Financial Times.

In this episode, we dive into why PR is not marketing. Marketing focuses on driving immediate sales and revenue, while PR works to build long-term trust, credibility, and reputation. We also discuss why using PR solely as a product-promotion tool can cheapen a brand. Tune in and find out how PR, communications, and marketing can (and should) align—without being mistaken for one another. Your reputation (and bottom line) may just depend on it.”

In this episode, Camille Moore and Phillip Millar analyze the “Call Her Daddy” brand and explore the fine line between authenticity and performative branding. How did a podcast built on raw, unapologetic honesty rise to the top, and what happens when that authenticity is called into question? The Kamala Harris interview serves as a perfect example of how paid appearances and controlled narratives can erode trust and compromise a brand’s core identity. We break down the clash between staying true to your audience and the temptation to sell your platform—a decision that can undermine credibility in the long term.

For anyone investing in personal or corporate branding, this episode is a must-listen, offering insights into the power of staying authentic and the risks of prioritizing short-term gains over long-term trust.

CGI has taken the marketing world by storm, and it’s time your brand got on board! In this video, we dive into how top brands are using cutting-edge animation to revolutionize their storytelling, from perfume launches to global pop-up experiences. Discover how CGI is creating buzz-worthy campaigns and shaping the future of branding. If you want your brand to stand out in 2025, this is the trend you can't ignore. Don’t miss out—subscribe for more insights on how CGI can transform your brand’s storytelling!

The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From questionable design choices to the missed opportunity for brand alignment, we dive into the reasons this rebrand failed to connect with fans and the public. Join us for a fresh take on this branding disaster and discover the key lessons businesses can take away to avoid similar pitfalls. Don't forget to like and subscribe for more branding insights!