In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Maxwell Nee, Chief Revenue Officer of ScoreApp, to discuss how small and medium-sized businesses can leverage quiz marketing to generate better leads and improve customer engagement. Maxwell explains the power of data-driven marketing and how ScoreApp helps businesses understand their ideal clients without spending excessive time or money. They dive into how personalized quiz funnels can increase conversion rates, nurture potential buyers, and automate lead generation. The conversation also touches on the importance of using AI-driven tools to streamline marketing efforts and maximize sales efficiency.

Get your FREE copy of the Scorecard Marketing book here: www.scoreapp.com/book

Maxwell Nee is the Chief Revenue Officer of ScoreApp,a Quiz Marketing
Platform with 7,000 paying clients. He's also a multi-award winning
entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio,
Forbes, Singapore’s The Business Times & The Australian Business Review.

Maxwell's LinkedIn

Maxwell@Scoreapp.com

Ph +61 438 988 879

Book a call with Maxwell

ScoreApp Socials:

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In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Peter Deans, a finance expert turned start-up advisor, to discuss the challenges and opportunities facing entrepreneurs. Peter shares insights from his new book, The Start-Up Toolkit: A Step-By-Step Guide for Founders, which outlines 120 key steps to launching a successful business. They explore common start-up pitfalls, such as failing to validate market demand, financial miscalculations, and emotional attachment to an idea. Peter emphasizes the importance of strategic planning, testing, and adapting based on customer feedback. He also discusses modern tools and resources available to start-ups that make launching a business easier than ever. Tune in to gain valuable insights on setting up a business for long-term success.

Get Peter's book here: www.goruworld.com

Peter Deans is currently Chair and Non-Executive Director of NerdWallet Australia, NonExecutive Director of the start-up equities trading platform Trade for Good, and Board Member of the global industry body for RegTech, The RegTech Association. Peter is also an advisory board member for several fintechs and start-up companies. Peter Deans is a former Chief Risk Officer and is today an industry leading risk management and strategy advisor through his firm, Notwithoutrisk Consulting. Peter is a regular contributor to a range of strategy, risk and finance publications including Company Director Magazine (Australia), Director Today (India), FINSIA (Australia) and The Asian Banker (Singapore). Peter was awarded Australian Banking & Finance magazine’s Chief Risk Officer of the Year award in 2014, 2015, 2016 and 2018. Peter is also the Creator & Founder of the 52 Risks® management framework (www.52Risks.com).

Email pdeans@notwithoutrisk.com

Phone +61 402 222 193

Website www.notwithoutrisk.com

LinkedIn

X @deans_risk

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In this episode of The Business Behind Your Business, host Paul Sweeney welcomes turnaround expert and entrepreneur Mike Dunlop, who has successfully revived over 34 struggling businesses. Mike shares his journey from arriving in America with just $300 to building and restoring multi-million-dollar companies. He dives into the key elements of business turnarounds, emphasizing strong leadership, a positive company culture, and strategic decision-making.

Listeners will learn:

• Why leadership is the number one factor in business success
• How to foster an engaged, motivated team that sticks around
• The psychological aspects of turnarounds, beyond just financial restructuring
• Why a business owner must confront brutal financial realities to move forward
• The importance of vision, confidence, and communication in guiding a business to success

Mike’s insights, drawn from decades of experience, challenge common excuses and provide actionable strategies for business owners looking to thrive in any economic climate. Whether you're facing challenges or simply looking to build a stronger business, this episode is packed with invaluable wisdom.

Mike Dunlop has helped to restore 34 companies in various stages of financial demise back to profitability. He has worked in the aerospace sector for over four decades and has built a number of aerospace component manufacturing companies, both in Europe and the United States.

The largest company he founded is QPM Aerospace, which grew to $30 million in sales in the first ten years. Dunlop designed and founded Net-Inspect, the most widely used aerospace quality-management system in the world. Dunlop has lived in Seattle, Washington, since he moved to the United States from the United Kingdom in 1973.

He is a holder of four US Patents and has been passionate about airplanes since his first flight on a Vickers Viscount in 1955 at the age of seven.

Dunlop is an experienced public speaker, and he’s offering his wisdom and stories on his weekly podcast, available on Spotify and YouTube.

Check out Mike's book, blog and podcast here: The Art of the Turnaround: A Comprehensive 10-Step Guide

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