The Business Behind Your Business

Auteur(s): Hosted by Paul Sweeney
  • Résumé

  • Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
    © 2024 The Business Behind Your Business
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Épisodes
  • From Burnout to Brilliance: Transforming Workplace Culture
    Dec 2 2024

    In this episode of The Business Behind Your Business, host Paul Sweeney discusses the pervasive issue of burnout with leadership expert Trudy MacDonald of Talent Code HR. Together, they unpack how COVID-19 transformed workplace dynamics, fostering exhaustion and disengagement among employees and leaders alike. Trudy identifies the root causes of burnout, including lack of role clarity, inadequate connection in hybrid work settings, and imbalances between empathy and accountability.

    She shares actionable strategies to mitigate burnout, from conducting team "resets" to redefining accountability as a team-oriented practice. Trudy also highlights the evolving role of leaders, emphasizing the importance of emotional intelligence, psychological safety, and fostering high-performance cultures. Packed with insights and practical tips, this episode empowers leaders to create sustainable, connected, and high-performing workplaces.



    Trudy MacDonald has worked extensively with Boards, leaders and leadership teams over the past 20 years and is a sought-after coach to leaders across industries.

    She is an experienced CEO, an established business leader and thought leader in the areas of strategy, people, and culture. She specialises in empowering organisations to become great by maximising the performance and productivity of their people.

    She is a multi-award-winning speaker having been honoured as “Speaker of the Year” by the world’s largest CEO network – The Executive Connection (TEC). Trudy is a regular speaker to Leaders and Boards and regularly presents on the topics of strategy, high performance organisations and leadership at Industry Associations, Conferences and Corporate Events. Her career is founded on an education in Organisational Psychology and spans Australia, New Zealand, the USA and parts of Asia.

    Website:
    https://www.talentcodehr.com.au/
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    https://thebusinessbehindyourbusiness.com/

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    40 min
  • Breaking Free from Day-to-Day Operations: Systemise Your Business
    31 min
  • Building Wealth Beyond Business: Property Strategies for Business Owners
    Nov 4 2024

    In this episode, Paul Sweeney talks with Charles Zerafa, a finance expert specialising in wealth creation strategies for business owners. Charles explains how investing in commercial property can help business owners build wealth outside of their primary business, while also minimising risks and leveraging tax benefits. They discuss strategies like using superannuation for property investments, buying properties with room for business growth, and working with buyer's agents for better market insights. Charles emphasises the importance of strategic planning, understanding cash flow impact, and using experts for financing and property acquisition. This episode offers valuable guidance for business owners looking to diversify their assets and grow long-term wealth.

    Charles Zerafa With over 25 years of experience in Business and Corporate Banking, Charles Zerafa is a seasoned finance broker renowned for his ability to tailor finance solutions to meet the unique needs of each client.

    His career has spanned across various roles as a Relationship Manager and Finance Analyst, amassing a remarkable track record of handling lending applications exceeding $1.0 billion, encompassing diverse industries from small businesses to multinational corporations.

    Connect with Charles
    charleszerafa.com.au

    https://thebusinessbehindyourbusiness.com/

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    25 min

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