The Business Case For Women's Sports

Written by: Caroline Fitzgerald
  • Summary

  • Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
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Episodes
  • Ep. #130 The Story Behind The Minnesota Aurora’s Innovative Community Ownership Model, ft. Andrea Yoch
    Dec 20 2024

    In episode #130 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Andrea Yoch, a co-founder and the Chair of Investor Relations at the Minnesota Aurora Football Club.

    The Minnesota Aurora is a women-led, community-owned, pre-professional soccer club playing in the USL W League.✨

    Back in 2021, the club made waves by launching a new model of community ownership in women’s sports that allows individuals to become a community owner of the team by investing $100 or above.💰

    Since launching, over 3,080 people have invested to become community owners of the team, and now the Aurora are looking towards continued expansion and growth. 👀

    In this episode, hear Andrea tell the founding story behind the Minnesota Aurora, and talk about how the club has innovated to create a new way for people to invest in women’s sports.👏

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

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    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop

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    31 mins
  • Ep. #129 The Story Behind LaunchBreak: A New Networking Platform for Women Athletes, ft. Philippa Portnoy & Teresa Saputo-Crerend
    Dec 17 2024

    In episode #129 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Philippa Portnoy & Teresa Saputo-Crerend, the co-founders of LaunchBreak, which is a new networking platform for women athletes who play or played sports.🏆

    Philippa & Teresa created LaunchBreak to leverage sports as a powerful way to advance women in society & in professional settings.

    The platform offers mentor meetings, resume and job interview prep, and a robust community of over 1500 women ready to support & connect.

    In this episode, hear Philippa & Teresa tell the founding story behind LaunchBreak, and talk about why they believe that women are unstoppable together.💪

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop

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    20 mins
  • Ep. #128 How Break Sports Is Transforming Recreational Athletics Into An Inclusive Cultural Movement, ft. Trisha Goyal
    Dec 13 2024

    In episode #128 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Trisha Goyal, the CEO & Founder of Break Sports.

    Since launching in 2020, Break Sports has become one of the largest online social sports booking platforms for casual players in the U.S.

    Best known for their “Break The Love” platform for those who play racquet sports, Break Sports offers social sport experiences across 35 states where casual athletes can book, show up, play, and meet new people.🏆

    To date, Break Sports has served over 360K users in the U.S. - primarily in racquet sports & golf - and in 2025, the team is setting out to innovate across more sports, including soccer & basketball.

    In this episode, hear Trisha talk more about founding an innovative new company in sports, why it’s been good business to create a platform founded in making sports more accessible & inclusive for all who want to play. 🎾

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop

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    23 mins

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