The Circuit Breaker

Written by: Bob Moesta and Greg Engle
  • Summary

  • Welcome to the Circuit Breaker Podcast where we challenge the status quo of innovation and new product development. In this show, we will discuss tools and skills, and methodologies used to build better products and make you a better consumer. Your host is Bob Moesta who is one of the co-founders of the Rewired Group and he is joined by Greg Engel, the other co-founder, and chief Bob interpreter. Join us now as we trip the circuit and give you time to reset, reorganize and recharge your brain to build better products.
    Copyright 2023 Bob Moesta and Greg Engle
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Episodes
  • S2 E16: Podcast Wrap-Up | The Upside and Downside of a Gut Check
    Apr 25 2023

    The meeting is about helping you shape a new way or a different path. It's about letting everybody be heard. It's about discussing and having real discussions about what has worked in the past and what the new direction is.

    In today's Circuit Breaker episode, Bob and Greg look at a tool they use frequently: the Gut Check. Bob recalls a consumer packaged goods company that ran into legal and patent issues while developing a product. The team had to hold a "Gut Check" meeting. Discover how this meeting proved very useful. They will explain why a Gut Check is a powerful tool, but also why it can be dangerous if not used properly.

    You will understand why Gut Check meetings should not be held on a regular basis, but only when significant changes are coming and when there are tradeoffs that require input from all stakeholders, among other considerations. They'll also have an annoucnemnt to make about this season of the Circuit Breaker show.


    Join Bob and Greg for this thought-provoking discussion on a "gut check" meeting.

     

    Enjoy! 


    What You'll Learn in this Show:

    • An example of a Gut Check.
    • The dangers of a Gut Check meeting.
    • Why Gut Check meetings are helpful in startups.
    • The purpose and role of a Gut Check.
    • And so much more...


    Resources:

    The Rewired Group Website

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    20 mins
  • S3 E15 | Red Line Green Line Development
    Apr 18 2023

    “Make sure you're comfortable learning and describing the things you don't know rather than trying to articulate what you do know and finding a way to verify only what you do know. There is no such thing as a completely red line or a completely green line.”

    In today's Circuit Breaker episode, Bob and Greg delve into the "green line" vs. the "red line." This reflects contrasting approaches to product development. Bob will recount his research on this topic in Japan when he was a member of the Ford team. You'll understand the mindset difference in product development between the US and Japan.


    They'll talk about one of Taguchi's methods, Design of Experiments. You'll discover the "green line" and the "red line" main takeaways. This includes, among other things, determining the cause of a product failure rather than bearing personal responsibility and not settling for the unknowns. You'll also learn why redline projects have more going on as they get closer to launch than greenline projects, which have more going on at the beginning.

     

    Join Bob and Greg for this thought-provoking discussion on "green line" and "red line" development.

     

    Enjoy!


    What You'll Learn in this Show:

    • What are the "red line" and "green line," and why is it important?
    • How to discover the unknown.
    • The importance of continuous learning.
    • How do you know if you're on the "green line" or the "red line?"
    • How do you get from the red line to the green line?
    • And so much more...


    Resources:

    The Rewired Group Website

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    25 mins
  • S2 E14 | JTBD in Business School
    Apr 11 2023

    If I were to change anything, it would be to make sure that students understand why they're there and what progress they're trying to make. That will actually help set the curriculum in the right way for how much and what they should be learning.

    In today's Circuit Breaker episode, Bob and Greg explore an interesting topic from an audience member: How would the curriculum in business schools change if JTBD was more widely understood? You'll learn what changes they'd propose to integrate the JTBD context into business school.


    Bob will explain why JTBD should be introduced as a supplement to the curriculum rather than being the core of it. You'll learn about the downsides of full learning and the impact of Bob's book Choosing College. You'll also learn why Bob abhors the term "best practices."

    Join Bob and Greg for this thought-provoking discussion on JTBD in business school.

     

    Enjoy!


    What You'll Learn in this Show:

    • Why the case-based approach is the best teaching style.
    • Understanding who, when, where, and why can transform the way you process information.
    • The key thing JTBD teaches us. 
    • Why it’s your responsibility as a student to understand the different contexts. 
    • And so much more...



    Resources:

    The Rewired Group Website

    Choosing College: How to Make Better Learning Decisions Throughout Your Life


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    20 mins

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