The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Written by: Jo Wheatley and Zoe Hawkins
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  • Summary

  • The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company “In Good Company” (https://www.igcompany.co.uk). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book ‘Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches’. Each episode focuses on a different element of what it is to be a coach and you’ll listen in as Zoe and Jo discuss the topic through different lenses. You’ll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You’ll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.
    © 2021 In Good Company
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Economics Management & Leadership Personal Success
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Episodes
  • 180 Is Coaching a Good Career Choice?

    180 Is Coaching a Good Career Choice?
    Feb 10 2025
    180 Is Coaching a Good Career Choice? Have you ever wondered if coaching could be the right career for you? In this episode, we explore the reality of a coaching career—the opportunities, challenges, and what it truly takes to succeed. Whether you're thinking about transitioning from your current job, using coaching as a leadership tool, or starting a coaching business, we break down the different paths available. Many people assume that coaching is only about setting up a private practice, but as we discuss, coaching skills can be used in so many ways; from leadership roles in organisations to supporting employees as an internal coach. We also share our personal journey; how we started in coaching, the unexpected opportunities that arose, and how our business evolved organically through listening to our audience. One of the biggest takeaways from this episode is that coaching is a career that you can design to fit your life. Whether you want a full-time coaching business, a side hustle, or a tool to enhance your leadership skills, coaching can provide that flexibility. We also talk about mindset, why fear of leaving a stable job often holds people back, and why taking small steps towards a coaching career can be the best approach. If you’re considering coaching but feeling unsure, this episode will give you the insight, confidence, and clarity to take the next step. Key Lessons Learned Coaching is a versatile career choice – It’s not just about private practice; it can enhance leadership, HR, and corporate roles. Fear of change holds people back – You don’t have to quit your job immediately; starting with training is a great first step. A coaching career evolves over time – Many coaches transition gradually, refining their niche and business model as they gain experience. You can create a coaching career that fits your life – Whether you want flexibility, financial growth, or personal fulfilment, coaching can support that. Mindset is key – A successful coaching career isn’t just about skills; it’s about confidence, consistency, and resilience. There are multiple income streams – Coaching businesses can include one-to-one sessions, group programs, courses, and corporate contracts. Investing in coaching skills benefits all areas of life – Even if you don’t start a coaching business, the skills improve relationships, leadership, and communication. Key Takeaways Coaching isn’t just a job—it’s a career you can design around your values and lifestyle. You don’t have to have it all figured out—start with training and allow your path to unfold naturally. Coaching works well as a career transition—you can build experience while still in another role. Corporate coaching is a great opportunity—organisations value coaching for leadership development. Fear and self-doubt are normal—taking action, even small steps, builds confidence over time. If you’re unsure which coaching qualification is right for you, take the quiz to find your ideal level. Timestamps 00:13 – 00:46: Introduction—why coaching is a great career option 00:47 – 01:44: Exploring career choices beyond private practice 02:14 – 03:40: How coaching accelerates leadership and career growth 03:41 – 05:05: Our journey into coaching—how it started vs. where we are now 05:06 – 07:20: The different ways to make coaching work for you 07:21 – 08:51: Why coaching provides flexibility and career freedom 08:52 – 10:38: How coaching can support financial goals and career transitions 10:39 – 12:57: Overcoming fear—why mindset matters more than strategy 12:58 – 14:24: Coaching as a lifestyle business vs. corporate coaching 14:25 – 16:17: What it really takes to succeed as a coach 16:18 – 18:14: Is coaching a good career choice for you? 18:15 – 20:11: The importance of community and networking in coaching 20:12 – 21:33: How to choose the right coaching qualification for your goals 21:34 – 22:02: Closing thoughts and invitation to take the coaching quiz Keywords: Is coaching a good career choice, How to become a professional coach, Career transition into coaching, Corporate coaching vs. private practice, Coaching business opportunities, Coaching skills for leadership, Coaching salary and income potential, Coaching qualifications in the UK, Overcoming fear of changing careers, Coaching career paths, Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Resources: Take our FREE Quiz 'Which Coaching Course is ...
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    22 mins
  • 179 What to Charge for Coaching

    179 What to Charge for Coaching
    Feb 3 2025
    179 What to Charge for Coaching How much should you charge for coaching? If you’ve ever asked yourself this question, you’re not alone. Pricing is one of the biggest challenges for coachee. Whether you’re just starting out or looking to refine your business model. In this episode, we break down the different approaches to pricing your coaching services. We explore why charging "by the hour" isn’t always the best model, how to package your coaching effectively, and why your money mindset plays a crucial role in pricing decisions. We also tackle common pricing strategies, including value-based pricing, where fees reflect the transformation clients experience, rather than just the time spent in sessions. We share real-life examples of our own pricing evolution—from charging £150 per session to aligning our personal coaching rates with corporate pricing. If you’re unsure how to confidently set your rates, communicate your value, and attract clients willing to invest, this episode will help you move forward with clarity and confidence. Key Pricing Strategies Discussed Time-for-Money Pricing Calculating an hourly rate based on income goals and workload. Accounting for business expenses, admin time, and preparation. Value-Based Pricing Pricing based on the transformation clients experience, not just the time spent. Considering the financial impact of coaching on clients (e.g., career growth, leadership success). Productising Your Coaching Creating packages instead of selling individual sessions (e.g., six-session packages at £1,000). Making coaching tangible by focusing on outcomes rather than "selling time." Mindset and Confidence in Pricing Addressing money blocks and self-worth issues that influence pricing decisions. Recognising the difference between what you think clients will pay and what they actually will. Corporate vs. Individual Pricing Understanding why companies often have higher budgets for coaching than individuals. Setting rates that align with your ideal client’s ability to pay. Creative Pricing Models Membership models where clients pay a monthly fee for access to group coaching. Sliding scale pricing or "pay what you can" approaches for values-based businesses. Handling Pricing Conversations Displaying rates transparently on your website to avoid awkward money discussions. Ensuring payment is taken upfront to create a smooth coaching experience. Key Lessons Learned Pricing is subjective—there’s no single "right" amount to charge. Time-for-money pricing is a starting point, but long-term growth comes from value-based pricing. Mindset is crucial—your beliefs about money directly impact what you charge. Packaging coaching makes it more tangible, helping clients understand what they’re investing in. Corporate and individual clients require different pricing strategies. Confidence in your pricing comes from clarity on the results you deliver. Coaching is an investment, not just an expense—clients will pay if they see the value. Key Takeaways You can charge what feels right for you, but make sure it aligns with your goals and market. Value-based pricing focuses on the transformation, not just the time spent in sessions. Mindset matters—if you’re uncomfortable discussing money, it will impact your pricing confidence. Be transparent with pricing on your website to avoid uncomfortable sales conversations. Corporate clients often have bigger budgets, but individuals will also pay premium prices if they see value. Experiment and evolve—your pricing can change as your experience and confidence grow. Timestamps 00:13 – 00:46: Introduction—why pricing is a key question for coaches 00:46 – 01:44: How pricing mindset is shaped by employment history 01:44 – 03:08: Breaking down costs—business expenses, VAT, and income goals 04:04 – 05:30: The problem with charging per hour and why packaging is better 06:00 – 06:57: Value-based pricing—charging for transformation, not time 07:20 – 09:13: Corporate vs. individual pricing strategies 10:38 – 11:08: Handling money conversations with confidence 12:00 – 13:52: How pricing evolves as you gain experience 14:20 – 15:46: Creative pricing models—memberships and sliding scales 17:38 – 18:58: Why mindset and confidence are essential for charging what you’re worth 19:23 – 20:14: Closing thoughts—charge what feels good and aligns with your values Keywords: How to price coaching sessions, Coaching business pricing strategies, Time-for-money vs. value-based pricing, How much should I charge for coaching, Mindset and confidence in coaching prices, Corporate coaching vs. personal coaching rates, How to package coaching services, Setting coaching prices for new coaches, Membership model for coaching, Coaching fee structures, Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com...
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    21 mins
  • 178 How to Coach Anger

    178 How to Coach Anger
    Jan 27 2025
    178 How to Coach Anger Have you ever wondered how to help someone move forward when they’re stuck in anger? In this episode, Jo and Zoe explore how to coach clients through anger and related emotions in a way that is safe, ethical, and transformative. Anger can show up in coaching as a block, a motivator, or even an unrecognised emotion. We discuss how unresolved anger from the past can impact self-esteem and relationships, and how it often masks deeper feelings like sadness or fear. Jo shares a powerful example of a client who used anger as a motivator but discovered it wasn’t emotionally sustainable. We also talk about helping clients identify their relationship with anger, whether they’ve buried it or expressed it in unhealthy ways, and how coaching can support them to create a new, healthier approach. Through practical steps, including naming emotions, identifying unmet needs, and exploring the relationship between anger and values, we outline how to guide clients to understand, process, and reframe their anger. Whether it’s asking clients to "give their anger a voice" or exploring the systemic roots of their emotions, this episode is packed with actionable insights. If you’ve ever felt hesitant to ask about anger in a session, this episode will help you approach it with confidence, curiosity, and care. Key Lessons Learned Anger is often rooted in unmet needs or value conflicts. Naming and validating emotions is the first step to transformation. Emotions like anger can mask deeper feelings such as sadness or fear. Helping clients reframe anger as a signal, not a problem, empowers growth. Closure and acceptance are essential to move forward from unresolved anger. Key Takeaways Encourage clients to explore and name their emotions. Use tools like values exercises and somatic practices to process anger. Anger can be a motivator, but it needs to be channelled sustainably. Always validate emotions to create a safe, judgment-free space. Work on closure by helping clients let go of anger tied to past events. Steps to Coach Anger and Emotions Recognise and Name the Emotion Ask clients, What are you feeling? or suggest possible emotions to check for alignment. Explore Values Identify values that may be in conflict or unmet, leading to anger. Validate and Give Voice to the Emotion Create a safe space for clients to express their anger without judgement. Uncover the Root Cause Ask deeper questions to explore what lies beneath the anger—e.g., sadness, fear, or unmet needs. Identify Unmet Needs Encourage clients to reflect on what their anger is highlighting as a missing or unresolved need. Use Somatic Practices Introduce body-based techniques to help clients connect with and release stored anger. Reframe the Emotion Help clients see anger as a signal or ally, guiding them to their deeper needs or values. Introduce Choice Explore alternative strategies or emotions that could serve them better in the situation. Work on Closure and Acceptance Support clients to accept and let go of anger, focusing on forgiveness or reframing past events. Create a Sustainable Relationship with Anger Help clients define how they want to handle anger in a way that aligns with their values and goals. Sample Coaching Questions for Coaching Anger What are you feeling about this situation? What values feel violated here? What does your anger want to tell you? What unmet need might your anger be pointing to? On a scale of 0–10, how intense is your anger right now? What lies beneath your anger? Is there fear, sadness, or something else? What do you want your relationship with anger to look like? If you let go of your anger, what would change for you? How does anger serve or protect you in this situation? What other emotions could help you navigate this experience? Timestamps 00:13 – 00:46: Introduction—why anger is an important topic in coaching 01:10 – 03:53: How anger shows up in coaching sessions 03:54 – 05:32: The role of unmet needs and values in anger 05:33 – 07:20: Giving voice to anger and creating a safe space 08:23 – 09:48: Exploring anger’s connection to systemic issues and injustice 10:17 – 12:40: Closure, acceptance, and the power of forgiveness 13:12 – 15:00: Tools like scaling questions and reframing to manage anger 17:20 – 18:50: Role models for anger—exploring clients’ learned patterns 20:14 – 21:10: Introducing choice and creating a sustainable relationship with anger 21:12 – 21:38: Closing message—invitation to emotions coaching training Keywords How to coach anger, Emotional coaching techniques, Anger and values in coaching, Reframing emotions in coaching, Unmet needs and anger, Coaching somatic practices, Closure and forgiveness in coaching, How to process anger, Emotional freedom for clients, Anger as a motivator in coaching Links: Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING ...
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    22 mins

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