The Coaching Equation

Written by: Ryan Lang & Brook Bishop
  • Summary

  • Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.

    © 2025 Copyright © 2024 The Coaching Equation
    Show more Show less
Episodes
  • Engage, Personalize, Convert: The Secrets of Quiz Marketing with Maxwell Nee
    Feb 4 2025

    Episode Highlights:

    • [00:01] Guest Introduction: Maxwell Nee, CRO of ScoreApp
      Maxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generation through quiz marketing.


    • [01:19] Transitioning to Coaching
      Discover how Maxwell transitioned from consulting to coaching by addressing client mindset barriers and embracing adaptability.


    • [04:28] Keys to Scaling a Coaching Business
      Learn how Maxwell and his team built a $2M coaching business by leveraging teamwork, mentorship, and a focus on accelerating the learning curve.


    • [09:34] Building Sellable Businesses
      Maxwell highlights the challenges of traditional coaching business models and explains how focusing on scalable, machine-like systems can create equity and freedom.


    • [14:38] Quiz Marketing and Lead Generation
      Explore the power of quiz marketing, ScoreApp's role in personalized engagement, and how this approach cuts through the noise to drive conversions.


    • [28:06] How ScoreApp Works
      Maxwell details ScoreApp’s features, including AI-driven campaign creation, native integrations, and tools for personalized client interactions.


    • [35:20] Advice for Coaches in Transition
      Practical guidance for coaches juggling a day job or facing entrepreneurial struggles, with a focus on alignment and long-term success.


    • [43:54] Free Resource: "Scorecard Marketing" Book
      Maxwell introduces a free resource for listeners, providing practical steps to harness quiz marketing effectively.



    Links Mentioned:

    • Scorecard Marketing Book: Get a free copy of this Amazon bestseller, which breaks down the principles of quiz marketing and how to implement it in your business. Visit: https://scoreapp.com/book


    Show more Show less
    46 mins
  • Fast Five for Friday 013: Lessons from Chess, Asking for Help, and Dream 100 Clients
    Jan 31 2025

    Episode Highlights:


    [00:00] Chess as a Life and Business Strategy
    Brook shares how losing to his 12-year-old daughter at chess revealed the power of strategy and the importance of learning proven winning approaches in life and business.


    [01:19] The Power of Asking for Help
    Ryan recounts a lesson from his daughter’s theater audition, highlighting how fear of embarrassment holds many people back from asking for the guidance they need to succeed.


    [03:42] The Who vs. The How in Business
    Brook discusses the balance between finding the right people (the who) and mastering the right strategies (the how), emphasizing that both are critical for long-term success.


    [04:55] Where Will Your Habits Lead You?
    A powerful reflection question: With my current daily habits, where will I be in 5, 10, or 20 years? Ryan shares how this mindset shift can help in business, personal growth, and even sales conversations.


    [07:09] The Dream 100: One Client Can Change Everything
    Brook shares a behind-the-scenes story from Tony Robbins' Dream 100 strategy, illustrating how one connection can transform an entire business—and why you might already be just one or two degrees away from the right opportunity.

    Show more Show less
    11 mins
  • Podcast Launch Secrets: Allison Hare's Success Blueprint for Coaches & Experts
    Jan 28 2025


    Episode Highlights

    • [00:00] Introducing Allison Hare
      Ryan welcomes Allison Hare, a podcast expert, award-winning podcaster, and longtime collaborator, as they discuss her journey from broadcasting aspirations to podcasting success.


    • [02:52] Discovering the Power of Voice
      Allison shares how she found her passion for podcasting and why helping others amplify their voices has become her mission.


    • [10:26] Pursuing Dreams After Setbacks
      Encouragement for those revisiting shelved dreams, with Allison offering advice on rediscovering purpose and building a meaningful podcast.


    • [18:31] Lessons From Five Years of Podcasting
      Allison reveals her biggest lessons, from embracing imperfections to crafting authentic content that connects deeply with audiences.


    • [28:00] Authentic Connection Through Podcasting
      Why podcasts are powerful tools for creating trust, building relationships, and engaging listeners in a meaningful way.


    • [38:49] Busting Podcast Myths
      Allison dispels common misconceptions about the podcasting world, emphasizing its untapped potential for coaches and experts.


    • [45:08] Introducing the Podcast Launch Program
      Ryan and Allison unveil their Podcast Launch Program, a step-by-step guide designed to help coaches and experts successfully launch their podcasts with clarity, connection, and confidence.



    Links Mentioned:

    • Podcast Launch Program Waitlist: Join the waitlist at www.profitablecoach.io/podcastlaunch
    Show more Show less
    55 mins

What listeners say about The Coaching Equation

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.