The Coaching Equation

Auteur(s): Ryan Lang & Brook Bishop
  • Résumé

  • Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.

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Épisodes
  • Fast Five for Friday: The Question Holding You Back, What REAL Progress Looks Like, and Real Talk on Avoidance
    Apr 24 2025

    Episode Highlights


    • [00:00] From Doubt to Possibility
      Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift you into possibility and action.


    • [02:23] Is Your Routine Serving You or Stagnating You?
      Routines are powerful—but they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough.


    • [04:48] What REAL Progress Looks Like
      A quote from Dan Sullivan sparks a mindset shift: stop measuring against your future ideal, and start looking back to see how far you’ve come.


    • [07:16] Are You Avoiding the Real Problem?
      The most important move you can make in business: confront the real issue. Ryan challenges listeners to get honest about the root problem—and whether they’ve been avoiding it.


    • [09:29] Get in the Right Rooms with the Right People
      A week with fellow high-level entrepreneurs reminded Ryan how energizing it is to be surrounded by people who truly get it. He shares why proximity isn’t optional—it’s essential.



    🔗 Links Mentioned:

    • Profitable Coach Live – Vail, CO (June 5–7, 2025)
      Apply to attend:
      www.quantumempire.io/event
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    14 min
  • Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 2
    Apr 23 2025

    Episode Highlights


    • [00:00] Define the Lifestyle You Want
      Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals.


    • [07:03] How Many Clients Do You Actually Want?
      Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.


    • [14:06] How Much Revenue Feels Right (for You)?
      Brook introduces a values-based money framework—Survival, Stability, Success, Significance—and shares how redefining your financial targets around lifestyle and season can bring clarity and peace.


    • [21:53] Finding the Right Price Point
      Reverse-engineering your pricing based on hours, income goals, and delivery style leads to aligned offers. Ryan and Brook also discuss why ROI-based offers often support higher price points—and why emotional integrity still matters most.


    • [32:37] Do You Want a Team or Just More Time?
      Not everyone wants to manage people—and that’s okay. Ryan and Brook unpack what it really takes to lead a team, why some people change their minds, and how to know if building a company is right for you.


    • [49:18] You Have Permission to Rebuild
      If your current business doesn’t align with what you truly want, don’t be afraid to break it. Ryan shares why smart reinvention beats staying stuck—and how to begin that process with intention.



    🔗 Links Mentioned:

    • Book: I Will Teach You to Be Rich by Ramit Sethi


    • More from The Coaching Equation – Visit coachingequation.com
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    52 min
  • Fast Five for Friday: Influence with Integrity, Toughness Through Purpose, and People-Process-Profit
    Apr 18 2025

    Episode Highlights


    • [00:00] Do What You Can with What You Have, Where You Are
      A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.


    • [02:32] Influence with Intention
      Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference.


    • [07:10] Redefining Freedom
      A 40-minute tennis session with his daughter in the Colorado sun serves as a powerful reminder of why we build our businesses in the first place.


    • [09:10] Purpose > Pleasure
      A quote from Bedros Keuilian and a timeless lesson from Les Brown come together to reveal the secret to resilience in uncertain times.


    • [12:54] People, Process, Profit
      Inspired by entrepreneur Suneera Madhani, Ryan unpacks the three essentials to scaling any coaching business—starting with getting the right people on the bus.



    🔗 Links Mentioned:

    • Liquid Biocell / Gut Health – For product info, reach out to Janelle Devlin on Instagram


    • Jay Shetty x Suneera Madhani Interview – https://youtu.be/enrJL6wk2VQ?si=EQqUFRXDUtMuM-fY


    • More from The Coaching Equation – Visit coachingequation.com
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    12 min

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