In this episode, I’m sharing the raw, unfiltered truth about my experience with burnout as an online coach. Back in 2019, I said yes to everything -- every shift, every class, every client - even when it didn’t fit my schedule or align with my goals.

I was working 3:30am to 10pm, 5-6 days a week, living on caffeine and protein bars, convinced that hustling harder would grow my coaching business.

Spoiler alert: it didn’t.

Instead, I spiralled. I forgot sessions, mixed up my diary, and felt like I was failing my clients. My energy tanked, my passion disappeared, and my relationships suffered—the only time I saw my girlfriend was when she came to pick me up from work.

If you’re an online fitness coach juggling endless hours, struggling to set boundaries, and constantly chasing the next ‘yes,’ this episode is for you. I’ll take you through how burnout impacted my business, my relationships, and my health - and why saying yes to everything won’t help you grow your coaching business sustainably.

Tune in to hear my story, learn from my mistakes, and start thinking differently about what it really takes to build a thriving business as an online coach.

Are you an online health or fitness coach feeling like you need to do more to grow your coaching business?

More content, more leads, more clients - doesn’t it seem like the recipe for success?

But what if doing more is actually what’s holding you back?

In this episode, we explore the pitfalls of the “more is better” mindset and how it leads to burnout, decreased client retention, and a business that feels overwhelming instead of rewarding.

You’ll learn why adding more isn’t the answer - and discover how focusing on better can transform your online coaching business growth.

We break it down:

👉 Why posting daily might not be helping your brand stand out.

👉 How mismatched leads and clients drain your energy and revenue.

👉 The hidden costs of prioritising quantity over quality in your business.

Through a simple coffee analogy, I’ll show you why balanced, intentional growth beats the hustle of doing more every time. Tune in for actionable strategies to streamline your business, attract better clients, and create results that last.

💡 Ready to grow smarter, not harder? Don’t miss this episode. Hit play now, and let’s build your coaching business with purpose.

Welcome to The Efficient Coach Podcast! In today’s episode, we dive deep into a game-changing strategy for online coaches looking to attract more clients and build stronger connections. Ep 017 - How The Efficient Coaches Use Client Language to Get More Clients reveals how using your clients’ exact words and phrases can help you create content that resonates, boosts engagement, and drives inbound leads.

If you're an online health or fitness coach looking to grow your coaching business, you’ll want to listen closely. This episode breaks down how speaking your audience’s language is one of the most effective ways to build trust, connect with potential clients, and increase conversions. By using the Niche Vocabulary Vault, you’ll be able to replace generic, overused terms with specific, relatable scenarios that your audience will instantly recognise as their own.

In this episode, we discuss:

• The problem with using generic language in your content
• How to use real client phrases to make your content more engaging
• The power of listening to your clients to create content that speaks to their exact struggles
• Why specific, relatable language leads to better client engagement and more business growth
• How to implement The Niche Vocabulary Vault to speak directly to your ideal clients

Whether you’re just starting out or looking to scale your online coaching business, this episode will give you the tools to speak your audience’s language and win their trust.

Key takeaways:

• How to boost engagement by using client language
• The impact of speaking directly to your audience’s pain points
• How to create content that feels personalized and relatable
• Why specificity is the key to building trust and increasing client retention

If you’re ready to take your online coaching business to the next level, don’t miss this episode! Tune in now for actionable tips that will help you connect with your audience, grow your client base, and ultimately, see the results you’ve been working towards.

In this episode of The Efficient Coach Podcast, we explore the power of messaging that builds deeper, more authentic connections with your followers and clients.

As online coaches, it's crucial to shift from selling to truly understanding your audience's pain points, desires, and struggles.

Learn how empathy-driven messaging and specificity over generality can help you stand out and build trust with potential clients. Discover why personalised content - like a handwritten letter - outperforms generic, surface-level messaging.

Plus, we dive into how connection leads to commitment and why a deep understanding of your audience turns followers into loyal clients.

Tune in for actionable tips on how to refine your messaging to attract clients who resonate with you and stay for the long haul.

In 2017, I thought the key to attracting clients was sounding as smart and technical as possible.

I filled my captions with jargon about time-under-tension squats and eccentric phases - and nobody cared.

My girlfriend, who was part of my target audience, gave me the brutally honest feedback I needed: "This isn’t speaking to anyone!" Once I swapped the complex words for language my audience actually used, everything changed.

In this episode, I’m sharing the cringe-worthy mistakes I made, what finally clicked, and the lesson every coach needs to hear: your audience doesn’t need a lecture - they need to feel understood.

Tune in for a lighthearted story with a serious takeaway!

In this episode, we dive into the world of online coaches and the language they use to connect with their audience.

We explore how relying on generic phrases like "skyrocket your confidence" or "live your best life" can actually hurt your business by failing to speak directly to your ideal clients.

On the flip side, many coaches overcompensate by using complex jargon that leaves their audience confused and disengaged.

Instead, we discuss how simplifying your message with clear, specific language helps build real connections that lead to client retention and business growth.

Tune in for tips on finding the perfect balance between clarity and engagement - without overcomplicating your message or sounding too generic.

This week, we’ve been diving deep into why your self-worth should never be tied to your business metrics. In today’s episode, I’ll walk you through the exact process we use inside The Efficient Coach to break this cycle for good.

We’ll explore three powerful steps:

1. Reframing Outcomes: Learn how to use the Thoughts Aren’t Facts (TAF) Framework to reframe any result - whether it’s a win, a loss, or somewhere in between - and see every outcome as valuable feedback.

2. The Philosophy: 'You Are Not Your Business': Discover why standing out by staying true to your unique strengths - not following trends - is key to sustainable growth and emotional resilience.

3. Gaining Perspective Through Conversation: See how mentoring helps take unchallenged thoughts out of your head, giving you clarity and shifting limiting beliefs.

By the end of this episode, you’ll have actionable strategies to unhook your self-worth from business metrics and build a more balanced, authentic approach to success.

In this episode, we dive into the core philosophy behind The Efficient Coach: detaching self-worth from business metrics.

Many coaches feel their identity is tied to their business performance, riding the highs and lows of client wins, launches, and revenue. But Efficient Coaches know that true resilience comes from recognising that business results are feedback, not reflections of personal value.

We’ll explore how to reframe setbacks as data points, build a mindset rooted in growth and compassion, and develop a healthier relationship with success and failure.

Tune in to discover why stepping back from metrics can actually empower you to grow - and thrive - more sustainably in your coaching journey.