• The Extraordinary Business Book Club

  • Written by: Alison Jones
  • Podcast

The Extraordinary Business Book Club

Written by: Alison Jones
  • Summary

  • Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
    (c) Alison Jones
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Episodes
  • Episode 424 - How AI will change your life with Patrick Dixon
    Sep 16 2024

    'We're on the edge of really very exciting things, but also tremendous risks at the same time.'

    Whether you're an AI enthusiast or it fills you with existential terror, this conversation will challenge your perspectives and elevate your understanding of our increasingly super-smart world.

    Futurist Patrick Dixon has been predicting AI for 25 years, and now he works with the world's largest corporations and governments, helping them explore the profound implications of artificial intelligence across all sectors from medicine to marketing to global security.

    This is not comfortable listening. We peer into the chasm (did you know that in a recent study, half of AI researchers perceive a 5% risk of AI leading to human extinction?). But Patrick remains an optimist, albeit a worried one, and hopefully you'll feel the same way at the end.

    One great cause for hope is his insistence on the importance of authenticity in writing, the irreplaceable human connection that readers seek; AI-generated content cannot replicate human passion.

    A thought-provoking conversation that merges foresight with practical wisdom.

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    44 mins
  • Episode 423 - Nonfiction stories with Anna Faherty
    Sep 9 2024

    'We have this image of a reader being someone who's giving time and attention to our words... but online that doesn't happen.'

    Anna Faherty found out the hard way that there were no books to help her teach a course on 'digital storytelling' - so she had to write her own. And if you're trying to write a business book then much of what she tackles in it - writing for busy readers, structuring ideas, adding in details and taking out fluff - is relevant for you too.

    Even if you're not writing a book, you'll learn a huge amount from this conversation about capturing and keeping attention online, and why AI stories are not the way forward for anyone who cares about social justice.

    There's also a super-practical post-it tip and an extended discussion about Gregory Peck and leopards. You're welcome.

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    40 mins
  • Episode 422 - Detox Your Culture with Colin D. Ellis
    Sep 2 2024

    'I'm going to tell you how you should be doing it, but it's up to you to do it. But I'm going to dress it up in a way where the message might land 15 minutes later when you're on the bus going to town. And you're like, Oh, that's what he meant.'

    It takes courage, tact and humour to point out to a leader not only that there might be an issue with their organization's culture, but that the issue might be them. And that's as true when you're writing a book as when you're in the room with the person. Luckily, Colin D. Ellis has all three, and in this frankly hilarious conversation he takes us under the hood to show us how he tells difficult truths in an easy-to-read way,

    We also talk about crediting the music you listen to as well as the books you read as you write, the joy of the Venn diagram, and why being Liverpudlian is a superpower.

    Pin your ears back.

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    35 mins
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