This month on The Funnel, hear from Blue Acorn iCi’s Chase Bruch on how organizations are evolving their analytics efforts with applications within Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer.

Listeners will learn:

-More about the applications within Adobe Experience Platform

-How companies are evolving their personalization efforts with this technology

-How the platform is utilizing AI capabilities

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Chase Bruch on LinkedIn: https://www.linkedin.com/in/chase-bruch-96b17826/

A lot was covered during this year’s Adobe Summit, such as:

Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content.

Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes.

Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content.

AI Assistant - This can be used to help teams create lists and build journeys.

B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members.

This month on The Funnel, hear from Blue Acorn iCi’s Gary Howell on Adobe Summit’s biggest takeaways.

Listeners will learn:

-The overarching themes of Adobe Summit

-How organizations can take their learnings and turn them into action

-Sessions and keynotes that made an impact on attendees

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/

Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.

Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budgets and what organizations should do to arm themselves with the most reliable data.

Listeners will learn:

-The marketing impacts of bots on advertising budgets

-How to approach detecting bots

-If there is a healthy website percentage that contains bots

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Jim Gordon on LinkedIn: https://www.linkedin.com/in/jimalytics/

Check out the Jimalytics blog: https://jimalytics.com/

Adobe’s Edge Delivery Services is a composable set of services that allows for a high degree of flexibility in authoring content on a website. It takes only a few seconds to go from editing to seeing the content live online.

Recently, Blue Acorn iCi migrated its website from WordPress to Edge Delivery Services because of the many pain points the marketing team faced when publishing content. The new Blue Acorn iCi website features a new look, a robust content authoring experience, and a user experience that prioritizes speed.

Today, we’ll uncover how businesses can optimize website performance and re-imagine their content authoring processes with Adobe’s Edge Delivery Services. Our guests, Emily Wilhoit and Tyler Craft join The Funnel to discuss this technology and how Blue Acorn iCi benefits from it.

Listeners will learn:

-Why Blue Acorn iCi chose to migrate from WordPress to Edge Delivery.

-The benefits of this technology from both a developer and marketing perspective.

-The recent results Blue Acorn iCi has seen as a direct result of the website launch.

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Emily Wilhoit on LinkedIn: https://www.linkedin.com/in/emilyallenderwilhoit/

Follow Tyler Craft on LinkedIn: https://www.linkedin.com/in/tyler-craft-68121566/

In today’s digital world, customers expect a certain level of personalized experiences when interacting with brands.

This month, hear from Adam DiTomasso on how businesses can start implementing hyper personalized experiences with customer data platforms (CDPs) and the benefits in doing so.

Listeners will learn:

1. How businesses can start to create personalized experiences.

2. More about what hyper personalization is.

3. What a CDP is and how organizations can take advantage of this technology.

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Adam DiTomasso on LinkedIn: https://www.linkedin.com/in/adamditomasso/

Listen to Adam’s podcast, DemoJockeys: https://demojockeys.com/

To deliver the right solutions for customers, businesses need the right data and AI tools to track customer preferences and improve continuously. Technology such as ChatGPT has paved the way for companies to start experimenting with generative AI, but what are the negative impacts associated with this adoption, and do customers want to interact with something like an AI chatbot?

This month, Anoop Kumar, AVP, Senior Principal Technology Architect, Digital Experience at Infosys, joins the show to talk about the power of emerging AI technology.

Listeners will learn:

• How customers can brace for these technological changes.
• The security precautions to beware of.
• The impact AI technology will have on businesses in the coming years.

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Anoop Kumar on LinkedIn and Twitter:

https://www.linkedin.com/in/anoop-kumar-p-0390146a/

https://twitter.com/anoopkumar_p

Did you know that the more companies adopt digital commerce capabilities, the better they perform? Infosys found that a 10% increase in adoption correlates with a 3% increase in performance on customer, financial, and strategic outcomes. When organizations invest in automation and artificial intelligence (AI), they can improve overall performance by 1%.

Prabha joins The Funnel to talk more about how companies can start implementing hyper immersive and automated experiences to increase performance.

Listeners will learn:

The positives and negatives associated with adding these experiences

Which hyper immersive experiences already exist in the commerce space

How leaders can incorporate these experiences into their business

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Prabha on LinkedIn: https://www.linkedin.com/in/Prabha Senthil/