In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention is still the most valuable currency in business.

I also share my philosophy on why losing is actually a win, and the real reason most private equity firms fail at marketing. Plus, we talk about the importance of balancing math and art in business, how to build a company culture that scales, and why I’m betting big on live streaming as the next major content shift.

This is a jam-packed episode filled with insights on brand-building, marketing in 2025, and the entrepreneurial game—don’t miss it!

I’m fired up in this episode of Tea with GaryVee. We cover everything from TikTok regret to balancing business and personal life, and—spoiler alert—balance is a myth. A caller shares her journey of blowing up on TikTok in 2019, getting spooked by The Social Dilemma, and then deleting everything—only to return years later, realizing it was never "too late." We also dive into the fear of shifting business focus, whether it's leaving a steady income source for a new passion or dealing with negative feedback when breaking cultural norms.

We talk about: 🚀 Why you should never let fear dictate your decisions
🎨 Monetizing creative work through TikTok Live and social media
📈 Why it's okay to have setbacks (and how to bounce back fast)
💡 How to embrace and test new opportunities without overthinking

This is an episode about perspective—because your mindset determines everything. If you're stuck, overwhelmed, or doubting yourself, this is for you.

In this episode, I answer some of your questions and dive into some of the biggest mindset shifts that can help you break through plateaus, embrace change, and keep evolving—whether you're an entrepreneur, an athlete, or just someone figuring out your next move.

I answer questions like:

-What’s the biggest misconception about success in business?

-How do you push forward when your business is plateauing?

- What should athletes do when their playing days are over?

-Why AI isn’t something to fear (and why you have no choice anyway).

-How to work with family without ruining relationships.

Plus, I get personal with a caller who wants to impress his grandmother—dropping some real talk about what truly matters in life. If you’re feeling stuck, uninspired, or nervous about what’s next, this episode is for you.

👉 Drop a review on Apple or Spotify—good, bad, or ugly—I respect it. Let’s go!