• The How of Business - How to start, run & grow a small business.

  • Written by: Henry Lopez
  • Podcast

The How of Business - How to start, run & grow a small business. cover art

The How of Business - How to start, run & grow a small business.

Written by: Henry Lopez
  • Summary

  • The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
    Levante Business Group, LLC
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Episodes
  • 528: Home Service Business Millionaire with Tommy Mello
    Jul 8 2024

    How to become a Home Service Business Millionaire with Tommy Mello.

    Show Notes Page: https://www.thehowofbusiness.com/528-tommy-mello-home-service-millionaire/

    Tommy Mello shares his inspiring entrepreneur journey, how he went from $50,000 in debt to a $30 Million+ business in seven years, and his experiences and insights on home services businesses.

    Tommy is a highly experienced and successful home services industry entrepreneur. His current service business is about to cross the $220M mark in revenue with over 700 employees in 20 states.

    But Tommy understands that we all must start somewhere. Overcoming tremendous challenges early in his life gave him the motivation to help other business owners succeed just like he did.

    And that’s the main reason he created the Home Service Expert brand, and he shares so many learning resources like the Home Service Expert podcast, and events like the Freedom Event.

    Tommy has been published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine, and is the author of the best-seller books “Home Service Millionaire: How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years” and “Elevate: Build a Business Where Everybody Wins.”

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    51 mins
  • 527: Google Ads for Small Business
    Jul 1 2024

    Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.

    Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/

    From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.

    Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing.

    Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.

    Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes.

    Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    42 mins
  • 526: Decision Making
    Jun 24 2024

    Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin.

    Show Notes Page: https://www.thehowofbusiness.com/526-decision-making/

    As the business owner, you, and perhaps your partners, must make all the important decisions. You can’t push it up the ladder to your boss or ask a committee to come up with a consensus opinion. How do we avoid Decision Paralysis and make the big decisions necessary to start, and then continue to run and grow a successful small business?

    Small business owners must make decisions. Big decisions, along with small choices; all day, every day!

    To be a successful business owner, you must want to be the decision maker. Get the free download “2 Responsibilities Business Owners Must Embrace” at the show notes page for this episode.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    45 mins

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