• The Iceman Cometh: How Ice Transformed Our Lives

  • Jan 25 2025
  • Length: 27 mins
  • Podcast

The Iceman Cometh: How Ice Transformed Our Lives

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  • Summary

  • This week, we look at the marketing of ICE.


    It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.


    The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives.


    It's a remarkable story.



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