Welcome to a very special Real You Real Money episode series! To kick off 2025, I wanted to gift you a handful of episodes to combat the negative chatter that can run wild in the online space. Those voices that say things like ‘nothing worked in 2024, the algorithm is against you, the game has changed and left you behind’. Sound familiar?

All of those generalisations can make you feel like giving up and keep you from reaching for your goals… and while people say these things like they’re universal truths, the secret is that they are absolutely NOT!

During this series, I’ve invited 5 different guests who absolutely smashed it in 2024 to talk through how they did it. We dive deep into their unique stories and break down how they shifted away from those beliefs and toward a business that worked for them.

In the first episode of the series, I welcome the brilliant Colette McBeth to the podcast. Colette shares her journey from being a Television Correspondent for the BBC to a prolific author and coach who helps business owners use storytelling not just within their marketing, but throughout every aspect of their work.

The usefulness of storytelling doesn’t end with how you speak to your audience; Colette shares how the stories we tell ourselves can have a huge impact on how we set goals and define our self-worth. Tune in for tips on how to connect deeply with your audience AND your own desires!

You can find out more about Colette at https://colettemcbeth.com/

If you loved this episode,

https://www.raydodd.co.uk/price-without-apology

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 Ready to stop apologising for your prices and start 2025 with real confidence? My Pricing Without Apology Toolkit is available for pre order right now. It's packed with practical tools and emotional support to help you charge the prices that actually work for your business. Preorder right here: https://www.raydodd.co.uk/price-without-apology