The Impacts of Online Reviews on Customer Purchase Behavior
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The Impacts of Online Reviews on Customer Purchase Behavior
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For this episode, we talk about online reviews and how these impact customer purchasing behavior. We all have turned to online reviews when thinking about buying a product or service. Before clicking ‘check out’, we look at how other buyers and customers see the product or company in general. Most likely, we get turned off when there are more negative reviews than positive ones. But more than that, how do online reviews really affect customer buying behavior? This is very timely and useful since online reviews are becoming a mainstream way of reviewing products and services, especially since it is far-reaching and encompasses different media.
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