The Industrial Talk Podcast Network

Written by: The Industrial Talk Podcast with Scott MacKenzie
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  • Summary

  • Industrial Talk is about celebrating the women and men of industry and manufacturing. We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better! These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world. Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, Industry 4.0, IoT, IIoT, AI, ML, Optimization, Edge, Cloud, Asset Reliability, Maintenance, 5G, Sales, Marketing and Branding and strategies for success. This is a podcast that is focused on Getting Stuff Done and learning from individuals and companies that have been there and have a track record of success. We celebrate a bright future in industry and manufacturing from with women and men dedicated to making our communities and world a better place.
    Copyright 2025 The Industrial Talk Podcast with Scott MacKenzie
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Economics Management & Leadership Small Business & Entrepreneurship
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Episodes
  • Nick Haase with MaintainX

    Nick Haase with MaintainX
    Jan 31 2025
    Scott MacKenzie hosts Nick Haase, co-founder of MaintainX, to discuss their mobile-first, frontline-friendly maintenance management software. MaintainX addresses the inefficiencies of traditional desktop-based CMMS systems by offering a mobile platform that streamlines workflows, reduces downtime, and integrates AI for predictive maintenance. Haas highlights the importance of capturing and digitizing data for AI tools to function effectively. He emphasizes the need for a solid data foundation and gradual AI integration. Maintain X aims to enhance efficiency, safety, and the onboarding of new workforce generations, leveraging IoT and AI to provide real-time insights and automate maintenance tasks. Action Items
    • [ ] Connect with Nick Haase on LinkedIn or Twitter to discuss MaintainX further.
    • [ ] Visit the MaintainX website at getmaintainx.com to learn more about the platform.

    Outline Introduction and Welcome
    • Scott MacKenzie introduces the podcast, emphasizing its focus on industry innovations and trends.
    • Scott welcomes listeners and highlights the importance of industrial professionals in changing lives and the world.
    • Scott expresses gratitude to listeners for their support and introduces the guest, Nick Haase, co-founder of MaintainX.
    • Scott mentions Nick's previous appearances on the show and his active participation in industry events.

    Promotion of Podcasting and Industrial Talk
    • Scott discusses the benefits of having a podcast for industry professionals, emphasizing its role in opening doors and creating opportunities.
    • Scott shares his personal experience with podcasting and how it helped his maintenance company succeed.
    • Scott encourages listeners to consider starting a podcast and offers to help them get started with Industrial Talk.
    • Scott highlights the importance of attention over marketing and how a podcast can leverage content to bring about opportunities.

    Introduction of Nick Haas and MaintainX
    • Nick Haas joins the conversation, reflecting on his previous appearance on the show and the changes in the industry since then.
    • Scott and Nick discuss the evolution of MaintainX, a mobile-first frontline maintenance management software.
    • Nick explains the gap in the market for mobile-friendly CMMS systems and how MaintainX addresses this need.
    • Nick describes the initial challenges and the importance of capturing data digitally for AI integration.

    MaintainX Workflow and Benefits
    • Nick outlines the basic workflow of MaintainX, starting with technicians receiving alerts and accessing contextual information on their devices.
    • Nick emphasizes the efficiency gains from having work instructions and parts lists readily available on the technician's tablet.
    • Nick explains how MaintainX helps save time by reducing the need for technicians to go back and forth to supply rooms.
    • Nick highlights the potential for predictive maintenance and AI integration to further enhance the platform's capabilities.

    AI Integration and Predictive Maintenance
    • Nick discusses the importance of having a solid data foundation for AI tools to be effective.
    • MaintainX offers an AI procedure generator to help build workflows and save time.
    • Nick explains how MaintainX can use AI to generate work orders based on sensor data and predictive alerts.
    • Nick emphasizes the importance of user-friendly interfaces and the goal of making technology a co-pilot for users.

    Challenges and Future of AI in Maintenance
    • Nick acknowledges the challenges of change management and the skepticism towards new...
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    40 mins
  • Meelad Nikpourian with Accruent

    Meelad Nikpourian with Accruent
    Jan 29 2025
    Industrial Talk is onsite at Accruent Insights and talking to Meelad Nikpourian, Vice President, Commercial Software and Strategy at Accruent about "Innovative suite of solution focused on success". Scott MacKenzie and Meelad discuss the Accruent Insights conference in San Antonio, highlighting Accruent's global customer base and recent acquisitions, including a full SaaS EDMS product from Australia. Meelad, VP of Commercial Operations, explains Accruent's strategy to simplify the buying process and integrate solutions, emphasizing the importance of customer insights. They discuss the integration of Accruent's EDMS with Service Channel, enhancing retail maintenance and predicting asset degradation. Meelad notes the significant financial impact of food spoilage and the potential for insurance integration. Looking ahead, Meelad sees Accruent becoming more global and innovative, with a focus on customer-driven solutions. Action Items
    • [ ] Explore the potential insurance benefits for customers by integrating Accruent's asset monitoring data.
    • [ ] Follow up on expanding Accruent's global reach and customer use cases across different markets.
    • [ ] Connect with Melan on LinkedIn to discuss further opportunities.

    Outline Accruent Insights Conference Overview
    • Scott MacKenzie introduces the podcast and highlights the importance of celebrating industry professionals.
    • Scott mentions the current event at Accruent Insights in San Antonio, Texas, emphasizing the problem-solving atmosphere.
    • Scott and Meelad discuss the success of the conference and the importance of customer insights in driving solutions.
    • Meelad mentions the new leadership under Richard Lurick and the global reach of Accruent's customer base.

    Introduction of Speaker 2 and Role
    • Meelad introduces himself as the Vice President of Commercial Operations and Strategy at Accruent.
    • He explains his role in working closely with global go-to-market teams, marketing, sales, and product leaders.
    • Meelad emphasizes the importance of providing a seamless experience for both prospects and customers throughout the buying cycle.
    • He describes the conversion process from lead capture to nurturing and handing over to account executives.

    Challenges in the Buying Process
    • Scott and Meelad discuss the increasing complexity of the buying process with more stakeholders involved.
    • Meelad highlights Accruent's efforts to reduce complexity by making the buying process easier and integrating solutions.
    • They talk about the importance of providing combined packages that add more value to customers.
    • Meelad clarifies that Accruent still caters to single-point solutions and the importance of integrations with external products.

    Integration and Customization of Solutions
    • Meelad explains the integration of Accruent's solutions with leading CMS and EDMS products.
    • He emphasizes the importance of providing a holistic solution for customers, regardless of their portfolio.
    • Scott and Meelad discuss the potential for adding value by integrating existing products with new solutions.
    • Meelad mentions the bi-directional integration with Service Channel, a leading CMS for the retail space.

    Retail Use Case and AI Capabilities
    • Meelad provides a detailed use case for a grocery store using Accruent's solutions to monitor and predict
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    20 mins
  • Ed Marsh with Ed Marsh Consulting

    Ed Marsh with Ed Marsh Consulting
    Jan 27 2025
    Industrial Talk is onsite at FABTECH and talking to Ed Marsh, Founder of Ed Marsh Consulting about "Real Tactical Solutions for Manufacturing Success". Scott MacKenzie and Ed Marsh discuss the importance of edutainment and "cool content" in manufacturing sales and marketing. Ed emphasizes that traditional marketing methods are no longer effective, and companies need to create trust through engaging, passive content like videos and podcasts. He suggests focusing on topics that address known and unknown issues for businesses, such as employee retention and innovative benefits like on-site childcare. Ed highlights the need for top-down leadership to adopt these strategies and stresses the long-term nature of building trust. He also mentions the inefficiency of trade show leads and the importance of video content in capturing attention. Action Items
    • [ ] Reach out to Ed Marsh to learn more about his "cool content" and "edutainment" approach.
    • [ ] Explore creating video and audio content that focuses on topics important to your customers' businesses, rather than just your own products and services.
    • [ ] Consider how the board of directors can be involved in overseeing the company's marketing and sales strategies.

    Outline Introduction and Welcome to Fabtech
    • Scott MacKenzie introduces the podcast and welcomes Ed Marsh, highlighting his contributions to the industry.
    • Scott mentions the location of the podcast at Fabtech in Orlando, Florida, and the involvement of PMA.
    • Ed Marsh joins the conversation, mentioning he arrived in the morning and was informed about the need for a hard hat and work boots.
    • Scott and Ed engage in a light-hearted exchange about Ed's famous bronze handout and their previous meeting at the Orlando Convention Center.

    Ed Marsh's Background and Consulting Business
    • Ed shares his background, including his time in the army and transition to the packaging machinery business.
    • He explains his consulting business, which helps industrial manufacturers, particularly capital equipment companies, improve their sales processes.
    • Ed emphasizes the contrast between well-documented back-end processes and ad hoc marketing and sales efforts.
    • He discusses the importance of applying rigorous process engineering and continuous improvement mindsets to the front-end of the business.

    The Concept of Edutainment and Cool Content
    • Ed introduces the concept of edutainment, which combines education and entertainment to create engaging content that can be consumed passively.
    • He explains the shift in consumer behavior, where people no longer read articles but consume video and audio content while doing other activities.
    • Ed highlights the challenge of getting the first meeting with potential clients and the role of edutainment in building trust.
    • He introduces the idea of "cool content," which focuses on known unknowns and unknown unknowns, addressing topics that are important to the audience but may not be immediately obvious.

    Challenges and Strategies for Implementing Cool Content
    • Scott and Ed discuss the challenges of getting companies to focus on cool content and the importance of top-down leadership.
    • Ed explains that only a small percentage of companies will adopt new strategies, and the key is to identify leaders within those companies.
    • They discuss the evolving role of boards of directors...
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    21 mins

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