K-pop isn’t just about the music—it’s a marketing powerhouse. Ever wondered how a group launch feels like a global event or why album rollouts create so much buzz? In this episode, we’re spilling some industry secrets! From exclusive fan events to viral teaser campaigns, we break down the strategies that keep fans hooked and make every comeback feel like a phenomenon. Whether you're a marketing geek or just curious about the magic behind your favorite groups, this one’s packed with insights you won’t want to miss!!