In this episode of the Comms Coffee Club podcast, Charles Clarke, a financial services and asset management communications expert who has led corporate communications teams at HSBC Asset Management and BNP Paribas Asset Management, shares his insights on sustainable finance and the importance of effective communications for funds and the broader investment and asset management industry.

Host Max Forsyth and Charles discuss the challenges of conveying sustainable objectives amidst a noisy backdrop, the significance of governance in ESG, and the need for transparency in client communications. For example, how many retail investors understand the difference between sustainable and impact funds?

Charles also reflects on his career, the evolution of PR and communications, and the impact of hiring decisions on organisational performance. The episode concludes with Charles highlighting a successful campaign with HSBC Asset Management and underscoring the qualities he values in leadership.

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