The Obvious Choice

Written by: Jonathan Goodman
  • Summary

  • Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
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Episodes
  • 322 I Why Your Business Breaks Down I The Obvious Choice Podcast (HOT SEAT)
    Feb 26 2025

    Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them.


    If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you to focus on what makes you special.


    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/


    Timestamps

    0:00 Paul Introduction

    1:07 Paul explains his current bottleneck after rapid business growth in the first half of the year

    1:55 Business growth inevitably leads to systems breaking

    3:07 Paul shares his business vision and challenges as the bottleneck in his operation

    4:24 The limitations of being a solo coach with many clients

    6:57 Paul shares personal context about having OCD and ADHD

    7:27 Jonathan emphasizes the importance of working with your natural operating style

    8:00 Paul describes what makes him successful: empathy and his approach to coaching

    9:10 The advantage of coaches who have life experience

    10:30 Focus on your strengths

    13:01 Create a detailed organizational chart exercise

    14:57 Breaking down business tasks into smaller components

    17:08 Delegating content posting while keeping control over creation

    19:45 Overthinking certain tasks causes anxiety and brain fog

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    21 mins
  • 321 I Biggest Myths About Love I The Obvious Choice Podcast
    Feb 24 2025

    I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it.


    Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore some counterintuitive things I've learned about relationships – like how our differences, not our similarities, are what actually make partnerships work.


    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/


    Timestamps

    0:00 Episode Intro

    1:05 -The paradox of love

    1:44 First 1-star review discussion and joking about career changes

    6:15 Grow Separately to Grow Together

    7:58 The 16th-century French moralist's quote about absence and love

    13:31 The nature of distance in relationships

    14:15 Complementary personalities in successful relationships

    16:42 Evolution of love in long-term relationships

    19:45 Critique of modern dating apps and algorithmic matching

    22:38 Managing family finances in partnership

    27:50 Modern dating and connection challenges

    31:43 Organizational structures in life and relationships

    34:42 Authenticity in Modern Dating

    40:10 Reaction to "The Obvious Choice"

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    49 mins
  • 320 I Stop Trading Time For Money and Scale Today I The Obvious Choice Podcast (HOT SEAT)
    Feb 19 2025

    Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money.


    We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM client schedule and creating more freedom in her life.


    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/


    Timestamps

    0:00 Katherine introduction

    1:48 Trying to transition to a semi-private training model.

    2:52 Details about her online program offerings including nutrition coaching and habit coaching

    4:35 Discussion of current client load

    10:28 Advice about hiring for small businesses and identifying key skills

    12:17 Exercise to identify what made past trainer "Chris" successful

    Show more Show less
    15 mins

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