“Most people are just winging life. They don’t really have a way of doing life. They just do the best they can. And the problem is that they have nothing pulling them forward to their desired life, so they continually recreate their past.” There’s a reason Think & Grow Rich has sold over 150 million copies worldwide—it contains a secret. But here’s the catch: Napoleon Hill only gives you half of it. The other half? That’s where the game changes. This episode breaks down the science of success, revealing why 95% of your daily actions are unconscious and how to rewire them for massive results. It turns out, success isn’t about grinding harder; it’s about thinking differently. By applying a 12-minute-a-day technique that leverages neuroscience, you can systematically reshape your habits, thoughts, and actions to align with your highest goals. The difference between those who dream and those who achieve? The ones who do it right have a process. Our guests share personal stories that prove this process works—exponentially. One of them, at age 50, realized he wasn’t nearly as successful as he wanted to be. Despite making a solid six-figure income, he wasn’t playing at the level he knew he could. So he studied Think & Grow Rich, cracked the hidden formula, and built a system that catapulted his income 25x. Today, he’s teaching this method to elite business leaders, athletes, and universities. His insights reveal why most people are stuck in old patterns and how a simple daily shift can transform everything from wealth to relationships. John Mitchell is the founder of Think It, Be It, a performance methodology based on Think & Grow Rich. After discovering the missing piece of the book’s secret, he applied it to his life and skyrocketed his income, ultimately turning his insights into a system that’s now taught to top executives and athletes. His book, The Missing Secret, dives deep into the principles behind his 12-minute-a-day success formula. Learn more & connect: Receive a free nine-minute video explaining The Missing Secret of Think and Grow Rich at: https://www.themissingsecret.org Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!.