• S8:E7 Fuelling Business Success with Patrick Gill, Senior Director, Operations & Partnerships, the Business Data Lab (BDL)
    Jan 7 2025

    Amid timely Canadian macroeconomic updates, we chat with Patrick Gill of the Canadian Chamber of Commerce to explore some of the present shocks and potential challenges Canada faces. From labour disruptions and technological advancement, to much-needed business investment and population changes, this is a taping you’ll want to pay close attention to.

    As we move in 2025, we expect tension and inflationary pressures as we aim to solve our productivity problem, enhance our competitiveness and fuel Canadian business success. Through informed data analysis, we can make smarter policy-making decisions and navigate turbulence with greater grit and effectiveness.

    Plus: Really cool tidbits on the Canadian Chamber of Commerce’s Business Data Lab, helping connect Canadian business owners and businesses to useful resources and information. And, the democratization of data, powered by artificial intelligence.

    Show more Show less
    28 mins
  • S8:E6 Luxury Retail Marketing with Wes Wolch, SVP Marketing at Holt Renfrew
    Nov 19 2024

    In this latest installment of The Pivot, we sit down with Wes Wolch to explore the essence of luxury retail marketing, and the moves Holt Renfrew is making to transform the consumer experience. An expressive dialogue that helps us rethink how we should define and drive marketing of today and tomorrow.

    Show more Show less
    26 mins
  • S8:E5: Supporting Newcomers to Canada with Ruth Javier Friesen of the Mennonite New life Centre
    Sep 10 2024

    In this episode of #ThePivot, Ruth and Ken discuss some of the challenges newcomers to Canada face in seeking employment in the media communication sector. Listen to learn more on how to build your professional presence, use the power of storytelling, and relevant strategies on how to navigate the job market of today and tomorrow. Ruth draws on her professional experience as an employment counsellor and her personal journey.

    Ruth Javier Friesen is a Career Development Professional with more than five years of experience working with post-secondary students, women, and newcomers. In this time, Ruth has provided employment advice, settlement assistance, and facilitating connections to services and organizations. Ruth is also skilled in one-on-one career coaching, motivational training, workshop design and facilitation.

    A guest speaker at IABC/Toronto and George Brown College, Ruth is passionate and dedicated to working with people, especially newcomers, to assist them with their professional development journey.

    Show more Show less
    22 mins
  • S8:E4 Human-Animal Bond with Lucas Solowey
    Jul 30 2024

    For over a decade, Lucas Solowey has built relationships with communities, non-profits, changemakers, entrepreneurs, athletes, celebrities, politicians, authors, and ethical brands.

    Toronto Humane Society is more than an animal shelter - they are an educational resource and support system, a leading voice in animal welfare and accessible care. The organization is also a centre of excellence, a space where best practices and boundary-pushing knowledge meet with unyielding optimism and a love for animals to create something special. Toronto Humane Society is like no other.

    Show more Show less
    18 mins
  • S8:E3: Designing Customer Experiences with Dr. Markus Giesler
    Jun 18 2024

    If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you.

    Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the paradox to bigger-picture questions and the power of social science.

    Dr. Markus Giesler also shares what led him to customer experience design, along with his experiences with the Kellogg School of Management and Columbia Business School. Tune in now!

    Show more Show less
    34 mins
  • S8:E2: Authentic Sports Marketing with Jonathan Chang, CBC
    Jun 4 2024

    If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you.

    Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports.

    Jonathan also shares his take on what we can expect in the next three to five years in the sports landscape, and a cool campaign he’s recently worked on, with voiceovers from Michael J Fox (English) and Celine Dion (French) ahead of the 2024 Paris Olympic Games!!

    Show more Show less
    27 mins
  • S8:E1: Women's Sport: Leading the Way with Diana Matheson and Jayna Hefford
    May 21 2024

    In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women’s sport has opened a plethora of opportunities. Brands can take the lead, live their values, and double down on their advocacy, rather than shy away from it.

    Gain deeper insight into the world of Canadian Women’s sports in this latest conversation between host Ken Evans, and Canadian Olympians Diana Matheson and Jayna Hefford. Listen now.

    Show more Show less
    30 mins
  • Season 7 Greatest Hits with Ken Evans, Jelena Lazarević and Jacob Robinson
    Nov 17 2023

    ...and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication.

    What were some of your favourite moments from the season? Comment below or DM us.

    Catch us in the new year when we return with season 8!

     

    Show more Show less
    25 mins