If the money you’re spending on marketing isn’t coming back to the business, it’s not working.

In this episode, Nathan Rigney sits down with marketing strategist Melissa J. Scott from Divine Creative Agency, to cut through the hype and talk about what actually drives results in marketing - and why so many businesses feel burned after spending thousands on ads, content, and “the next big thing”.

We cover:

• Why marketing without strategy fails
• The biggest mistakes business owners make with ads and content
• Why connection still beats clever tactics and AI
• How to think about marketing as an investment, not an expense

If you’ve ever wondered why your marketing isn’t delivering a return, this conversation will help you rethink how you approach it.

👉 Want help reviewing your business strategy and numbers?
Get in touch with Nathan at www.ngraccounting.com.au
Or Melissa at www.divinecreative.com.au

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.

Hiring shouldn’t feel like a gamble - but for many business owners, it does.

In this episode, Nathan Rigney (The Profit Generator) sits down with Bill Corbett, Talent Acquisition Lead for Australia & New Zealand at Stanley Black & Decker, to break down what actually goes wrong in hiring - and how to fix it.

This is a straight-talking conversation about:

• Why most businesses hire backwards
• Recruitment vs talent acquisition (and why it matters)
• Hiring junior vs experienced staff - the real trade-offs
• Why reference checks often tell you nothing
• When paying a recruiter actually makes sense
• How to think about hiring as an investment, not a cost

If you’re a business owner planning to hire in 2026 - or you’re tired of bad hiring decisions - this episode will change how you think about building a team.

👉 Listen now and learn how to hire with clarity, confidence, and purpose.

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.

If you’ve ever worked or lived in the United States — or plan to one day — there’s something you really need to know:
The U.S. tax system follows you everywhere.

In my latest podcast, I sat down with Jason Stoch, Managing Director at Uptrend Advisory, who specialises in helping Australians in the U.S. (and Americans in Australia) stay compliant and avoid painful surprises.

We dive into:
✅ Why Americans must file U.S. tax returns, even when living overseas
✅ How double taxation works (and how to avoid it)
✅ The difference between superannuation and 401(k)s
✅ Why “ignoring it” can cost you thousands

Whether you’re an expat, investor, or business owner with U.S. ties, this episode is a must-watch.

🎧 Listen or read the full blog here: https://ngraccounting.com.au/expat-taxes-exposed/

💼 Need expert help? Contact Jason at www.uptrendadvisory.com

💬 Or reach out to me and the team at NGR Accounting if you’d like to talk about your own structure or tax position.

Let’s keep you compliant — and confident — wherever in the world your business takes you.

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.

🚀 I’ve just come back from Xerocon 2025, Xero’s flagship conference, and I’m buzzing with fresh ideas to help small business owners thrive.

In this episode, I share:

• The big announcements from Xero, including AI tools and Syft analytics
• How the Xero app ecosystem (like Ignition) is changing the way we do business
• Why networking with other accountants and bookkeepers makes YOU the winner
• My personal lessons as a business owner and leader

Xerocon isn’t just about software – it’s about helping you predict the future of your business, not just report on the past.

👉 Read the full blog here: https://ngraccounting.com.au/xerocon-2025

If you’re ready to take your Xero setup (and your business) to the next level, let’s talk.

#Xero #Xerocon2025 #SmallBusiness #Accounting #ProfitFirst

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.

Meet Belinda, or as we like to call her, “The Gatekeeper.” Since joining NGR Accounting back in 2018, Belinda has been at the heart of our business, keeping things running smoothly, supporting our clients, and building the culture we’re so proud of.

In this episode, I sit down with Belinda to talk about her journey from admin support to now stepping into her new role as a tax preparer.

We chat about:
- Why delegation is key if you want your business to grow
- How culture shapes everything in a workplace
- The importance of attitude vs. skills when building a team
- Belinda’s evolution into her new role and why learning never stops

This isn’t just about celebrating Belinda (though she deserves it!), It’s about the lessons every business owner can take away about growth, people, and building a team you can actually rely on.

👉 Read the full blog here: https://ngraccounting.com.au/growth-culture-and-letting-go/

👉 Take control of your cash flow – download our free guide here: https://ngraccounting.com.au/cashflowguide/

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.

Ever wondered why Disneyland feels so magical every time you walk through the gates? 🎢

Here’s the truth: it’s not just rides and characters — it’s world-class business systems, culture, and customer experience in action.

In this episode, I share the biggest lessons I took from Disneyland that every business owner can apply right now — from processes and systems, to staff culture, to creating unforgettable customer experiences.

Because let’s face it: if Disney can run like clockwork for 70+ years, so can your business (with the right approach).

👉 Listen now and see how to bring a little “Disneyland magic” into your business!
👉 Then dive deeper in the blog here: https://ngraccounting.com.au/disneyland-magic/

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.

Still using spreadsheets to run your business? It's time to stop.
In this episode, Nathan breaks down exactly why accounting software (like Xero) is one of the non-negotiables for running a successful business.

From automating your invoicing and payroll to connecting tools like Hubdoc, Dext, Stripe, and Ignition – it’s time to stop making things harder than they need to be.

📊 Learn how to make your numbers work for you, get paid faster, and finally understand your cash flow.

🎯 Read the full blog here:
👉 https://ngraccounting.com.au/ditch-the-chaos/

📥 Download your free Cash Flow Guide:
👉 https://ngraccounting.com.au/cashflowguide/

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.

How Your Business Can Pay for Your Next Holiday

In this episode, Nathan, "The Profit Generator" breaks down four powerful ways your business can help fund the holiday you deserve without breaking the bank.

Learn how to:
✔️ Use business credit cards (like Amex) to earn flight reward points
✔️ Choose the right airline rewards program to maximise value
✔️ Build a business that keeps generating income while you're away
✔️ Legally claim business travel as a tax deduction — even if there’s a holiday involved

Additionally, discover whether platforms like Pay.com.au are worth it for turbocharging your Qantas Points.

🎧 Whether you’re dreaming of New York, Tokyo or a simple beach break, your business could be helping you get there.

✈️ Flights. Upgrades. Lounge access. All from the expenses you're already making. Apply for your Amex Qantas Business Rewards Card now using this link and score your sign-up bonus.

👉 Read the full blog for examples, tax tips, and the step-by-step breakdown here

#businessowner #profitfirst #taxdeductions #qantaspoints #holidayfunding #smallbusiness #nathanrigney #profitgenerator

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.