Welcome back! In this episode, we dive into strategies for financial services businesses aiming to elevate their branding, marketing, and growth.

We cover essential topics, such as:

• The importance of a cohesive brand identity,
• Integrating marketing efforts across different platforms,
• The role of authentic content creation,
• How to encourage employee engagement in content generation,
• and the impact of new technologies like AI

Thank you to our sponsors Beyond Billables https://www.beyondbillables.com/ and Rayne Legal https://www.rayne.com.au/.

While we love sharing our thoughts with you, this podcast is for information only and does not create a client relationship or contain any legal or financial advice. Any financial matters discussed are our personal opinions and don’t constitute recommendations.

In episode 2, we focus on the concept of ESG (Environmental, Social, and Governance), diving into opportunities and issues including greenwashing and the future of conscientious investing.

ESG type investing is buzzing right now, for good reason, and it is a massive opportunity for financial services firms in Australia. The question is: are you ready to make the most of it?

Key Points:

• What ESG actually means
• How ASIC is stepping in to more heavily regulate ESG
• Greenwashing, some recent trouble waters
• Why good disclosure matters and marketing cannot overstate benefits
• ESG investing is an opportunity to meet client demand
• The great wealth transfer and opportunities in ESG investing

Thank you to our sponsors Beyond Billables https://www.beyondbillables.com/ and Rayne Legal https://www.rayne.com.au/.

While we love sharing our thoughts with you, this podcast is for information only and does not create a client relationship or contain any legal or financial advice. Any financial matters discussed are our personal opinions and don’t constitute recommendations.

In our first episode Mike & Celeste discuss what the new Trump White House might mean for financial services, the big macro issues facing Australian markets this year, ASIC and its approach to AI and why it is important to focus your message on your clients!

Key points:

• What does the new Trump white house mean for investment markets and Australia? How the deregulatory push will impact our markets.
• How will the Federal Australian election impact financial services regulation in 2025?
• Is the continued surge in consumer protection by the regulator sustainable for the financial services industry?
• ASIC and AI - how they are attempting to regulate AI in financial services vs foreign jurisdictions
• The Jaguar rebrand and the importance of client centric branding and messaging

Thank you to our sponsors Beyond Billables https://www.beyondbillables.com/ and Rayne Legal https://www.rayne.com.au/.

While we love sharing our thoughts with you, this podcast is for information only and does not create a client relationship or contain any legal or financial advice. Any financial matters discussed are our personal opinions and don’t constitute recommendations.