• 456: Unlock Your Impact
    Feb 13 2025

    Sophie is a speaker, author and business coach. She helps mission-driven entrepreneurs bring the joy of their client work over to their marketing so they can stop chasing clients and attract them like a magnet instead. She specializes in helping them leverage LinkedIn to build relationships and spread their message.

    Sophie talks about her new book, “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing”, her Magnet Model, leveraging her LinkedIn network, and much more!

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    39 mins
  • 458: Tequila Empire
    Feb 6 2025

    Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst. He has spent 30 years helping more than 700 of the world’s most iconic brands, including Nike, Oracle, Salesforce, Bentley, and The United Nations, gain and keep more customers. A 7th-generation entrepreneur, Jay has written seven best-selling books on marketing and customer experience, and founded five, multimillion-dollar companies. Jay is an inductee into the professional speaking hall of fame, and travels globally teaching business growth principles to in-person audiences.

    Jay talks about his latest venture into the tequila business, handling content creation, and much more!

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    41 mins
  • 457: Render Media
    Jan 30 2025

    Jill talks about her latest pursuit in AI technology, her PhD research, her podcast, and much more!

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    35 mins
  • 455: Simple Strat
    Jan 23 2025

    Alison shares some tips on utilizing your CRM, why she prioritizes content over sales marketing, mapping out a client’s journey, and much more!

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    36 mins
  • 454: Mentoring Excellence
    Jan 16 2025

    Lisa Fain is the CEO of the Center for Mentoring Excellence and a globally recognized expert on mentoring and diversity. As the co-author of Bridging Differences for Better Mentoring and of The Mentor's Guide, 3rd Edition, Lisa combines her passion for mentoring with actionable strategies to help individuals and organizations thrive!

    Lisa talks about her from a law career to mentorship, creating a culture of mentorship in your organization, her certification program, and much more!

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    34 mins
  • 453: The Ultimate Sale
    Jan 9 2025

    Justin talks about how he prepares his clients to exit their businesses, what recurring revenue really means, his podcast, and much more!

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    38 mins
  • 452: Selling to CEOs
    Jan 2 2025

    Mark returns to the podcast to talk about the nuances of selling to C-level executives, using AI, what’s ahead in the world of sales, and much more!

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    36 mins
  • 451: Service Sales Success
    Dec 26 2024

    Joe Crisara was once a home service contractor with a failing business. Deeply in debt, he had zero sales skills and undercharged for everything. He assumed the only way to create higher value was to do the same service everyone else did for a lower price. But when things looked most bleak, Joe had an aha moment. It not only changed his life but also skyrocketed his business. Since then, Joe and Julie, his wife and business partner, have helped thousands of contractors achieve three to five times greater revenue by implementing his transformative Pure Motive Service system. Joe's down-to-earth style and direct approach are based on having personally overcome the same pains, troubles, and struggles that all contractors face—all of which are still very real to him.

    Joe talks about taking on a leadership role, running a business with your spouse, his latest book, and more!

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    36 mins