The Sole Chronicles

Written by: The Sole Chronicles
  • Summary

  • Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
    The Sole Chronicles
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Episodes
  • Big Bob - The Industry Protector
    Jan 28 2025

    Big Bob is a 30+ year industry veteran and founder of "Hedge of Protection", a private security company that provides personal protection, business security, and venue security.

    He has worked with artists such as Ariana Grande, Backstreet Boyz, Beyonce, Dr. Dre, 50 Cent, Eminem, Kid Cudi, and 17 years as personal security for Ms. Whitney Houston.


    In this epsiode, Bob shares his journey in the security industry, working with superstars and maintaining his internal "NDA" and his integrity along the way.

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    46 mins
  • The Deans - Alicia Keys and Swizz Beatz
    Feb 18 2024

    Alicia Keys and Swizz Beatz are one of the entertainment industry's power couples. They are giants in music as well as in the world of art. We had the pleasure of collaborating with both of them while at Nike very early in their careers and completely separately, long before they were the Deans.

    In this episode we share stories of working with Alicia the week her debut album was released with an epic Trace magazine party which shut down NYC's 57th street as well as working with Swizz to provide music for a Nike basketball digital project.

    As we head to the Brooklyn Museum this month to witness the couple's formidable art collection in "Giants", we are extremely proud of their individual and combined accomplishments and the work we were able to do together.


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    40 mins
  • Big Lez - Remember the Time
    Apr 9 2023

    New York native Leslie 'Big Lez' Segar is a legendary hip hop dancer, choreographer, on-air radio and television personality, producer, fitness specialist, and actress who has danced for artists including LL Cool J, Bobby Brown, Salt n' Pepa, Mary J. Blige, Whitney Houston, and the King of Pop, Michael Jackson.

    In this episode, Big Lez joins us to share her journey starting out as a gymnast to working as a dancer/choreographer with some of the icons of music highlighting the behind the scenes working with John Singleton on Michael Jackson's Remember the Time and Whitney Houston's I'm Every Woman videos, being cast for the opening of the TV series, Living Single, and her work as an on-air TV and radio personality on Rap City, Hot 97 and Big Boy's Neighborhood.

    Big Lez stresses the importance of recognizing the contributions of dance and dancers in the history and narrative of hip hop and modern pop culture and staying motivated in an industry that often rejects those who don't fit the traditional standards of beauty.





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    37 mins

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