“The best investment for your business? It’s not stocks—it’s sleep, because you’re the engine driving everything.”

What if the key to unlocking your business success isn’t found in the boardroom, the stock market, or your grind—but in your bedroom? Entrepreneurs and business leaders know the hustle: long hours, endless decisions, and a relentless drive to succeed. But too often, sleep takes a backseat, treated as a luxury rather than the game-changer it truly is.

Uncover why sleep is the ultimate productivity hack for entrepreneurs and business leaders. Learn how quality sleep enhances cognitive performance, emotional resilience, and decision-making power—turning it into your unfair advantage. Explore the science of restorative sleep versus sedation, practical strategies to improve your nightly routine, and lifestyle changes that optimize your brain and body for peak performance.

Dr. Tony Martin is a clinical nutrition expert, retired practitioner, and the host of The Doctor Is In, one of the most influential health podcasts worldwide. With over 50 years of experience and as the best-selling author of Sun, Steak, Steel, and Sleep, Dr. Martin is on a mission to help people harness natural health solutions to fuel their success.

Links Mentioned:

• Dr. Tony Martin’s book: Sun, Steak, Steel, and Sleep
• Podcast: The Doctor Is In
• Supplements: Oil of Oregano, Probiotics

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“F*ck it. It’s kind of an internal cue for me to shut all those voices down, take a deep breath, and just start figuring out and planning and doing what I have to do to succeed.”

Mental toughness isn’t born; it’s forged. This episode dives into the world of Navy SEALs and beyond, exploring the grit, resilience, and mindset required to thrive in high-pressure environments. It’s a conversation about pushing boundaries, silencing self-doubt, and finding the strength to say “yes” when every part of you wants to quit. These lessons don’t just apply to combat—they’re a roadmap for navigating challenges in business and life.

Our guest shares extraordinary insights from his 20-year Navy SEAL career, leading combat missions and developing leadership under extreme conditions. He reflects on how SEAL training shaped his ability to manage fear, persevere through adversity, and lead effectively. Drawing parallels between military and business, he offers practical strategies for building mental toughness and conquering the inner critic.

Marty Strong is a retired Navy SEAL, business strategist, and bestselling author. With decades of leadership experience in both military and corporate worlds, Marty helps individuals and organizations unlock their potential through resilience and decisive action. His books explore the art of thriving under pressure and achieving peak performance.

Learn more and connect:

• “Be Nimble: How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business” Amazon: https://www.amazon.com/Be-Nimble-Creative-Battlefield-Business/dp/1789048400

• “Be Visionary: Strategic Leadership in the Age of Optimization”

Amazon: https://www.amazon.com/stores/author/B09DRR9F5L/about

• “Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results!”

Amazon: https://www.amazon.com/Be-Different-Entrepreneurs-Ignore-Results/dp/1803411333

Expert action steps:

1. Redefine Your Edge

Challenge your perception of limits. When you think you’ve hit your maximum capacity—mentally or physically—push a little further. Growth happens when you step into the unknown and test your resilience beyond comfort.

2. Conquer Negative Chatter

Silence the self-doubt in your mind by adopting a clear internal cue, like saying “stop” or “let’s go.” This mental reset can help you take action and maintain focus when facing challenges in life or business.

3. Take Calculated Risks

Embrace opportunities that test your skills and stretch your capabilities. Even if you fail, the experience will build resilience and teach you valuable lessons, helping you grow and reach new heights.

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What happens when adventure, craftsmanship, and innovation intersect? Have you ever wondered how a tool can transcend its function to embody the philosophy, resilience, and experience of its creator? Or what compels someone to trade the comforts of normalcy for the chaos of war zones and uncharted territories? What does it mean to put yourself on the front lines of history—geographically, emotionally, and morally? Uncover what drives individuals to document humanity’s rawest realities, often at great personal risk, and why these stories matter so deeply.

Knives are among humanity’s oldest and most essential tools, but they’re so much more than just blades. In this episode, we delve into the artistry, engineering, and philosophy behind heirloom-quality knives. Explore the delicate balance between form and function, the challenges of designing tools for extreme conditions, and the fascinating cultural and historical narratives surrounding these objects.

Robert Young Pelton is a Canadian-American author, some of the books he wrote are The World’s Most Dangerous Places, Come Back Alive, The Adventurist, and Three Worlds Gone Mad. He’s a journalist, and documentary film director known for his fearless conflict reporting and interviews with military and political figures in war zones. A modern-day renaissance man, Pelton’s life defies convention. He is an adventurer, journalist, and knife maker whose career has taken him to some of the globe’s most dangerous and transformative places.

From designing innovative, durable knives with over 20 patents to embedding himself in conflicts across Afghanistan, Iraq, and Ukraine, Robert brings a wealth of unfiltered insights. His work, featured in outlets like CNN and CBS, captures the stories of rebels, soldiers, and everyday people navigating extraordinary circumstances.

https://comebackalive.com/

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What if the key to transforming your life, career, and mindset is simpler than you think? Are you ready to embrace growth, build connections, and take action toward your biggest goals? Have you ever felt stuck in your career, uncertain about your next move, or curious about how to level up in life and business? Learn what are the tools, strategies, and mindset shifts that can help you achieve clarity and success.

Explore the power of personal growth, the importance of investing in yourself, and how podcast guesting can be a gateway to building meaningful relationships and expanding your impact. Listen to some actionable tips for developing a growth mindset, overcoming limiting beliefs, and finding inspiration through books, programs, and connections.

Brad Huebner is a contractor, business coach, and advocate for personal development. With a wealth of experience in the trades and a passion for empowering others, Brad shares his journey, practical advice, and the lessons he’s learned from investing in himself and building a successful business.

You want to get into trades? reach out to Brad Huebner:

Website: https://www.hammerandgrind.com/
LinkedIn: https://www.linkedin.com/in/bradhuebner/

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“You do have to set your goals. And I found that over time, anybody who has set a goal usually will reach it. I’m not saying it’s going to be easy. But most people do reach those goals.”

Counterterrorism isn’t just the stuff of spy novels—it’s a masterclass in thinking fast, adapting faster, and staying cool when everything’s on fire (sometimes literally). This episode unpacks the high-stakes world of counterterrorism operations and draws surprisingly practical lessons for navigating the chaos of entrepreneurship. If you’ve ever wondered what hostage negotiations and scaling a business have in common, this one’s for you.

Our guest delivers jaw-dropping stories from his time as a State Department counterterrorism agent, including moments of brilliance, catastrophic missteps, and everything in between. He breaks down how making decisions under pressure, owning your failures, and building strong, adaptable teams are critical—whether you’re chasing terrorists or chasing quarterly goals. Spoiler alert: it’s all about playing the long game and knowing when to pivot.

Fred Burton is a former State Department special agent, bestselling author, and all-around expert in counterterrorism and crisis management. His books, Beirut Rules, Ghost, and Chasing Shadows, offer unmatched insights into the complexities of global security and leadership under fire. When he’s not sharing his wisdom, he’s probably plotting the next page-turner that’ll keep you up all night.

Expert action steps:

1. Stay Optimistic

Remember that no matter how challenging the situation, tomorrow is a new day with new opportunities.

2. Set Clear Goals

Establish meaningful objectives and stay committed to them. While the journey may be difficult, persistence often leads to success.

3. Support Others

Offer encouragement and advice to those who may need it. Helping others can create a ripple effect of positivity and growth.

Learn more and connect:

You can find information about Fred’s books, upcoming events, latest news, and contact details on his official website: https://www.officialfredburton.com/.

1. Beirut Rules by Fred Burton

https://a.co/d/cFt9K27

2. Ghost by Fred Burton

https://a.co/d/9odzHGj

3. Chasing Shadows by Fred Burton

https://a.co/d/a38m8e3

4. Area 51 by Annie Jacobsen

https://www.amazon.com/Area-51-Uncensored-Americas-Mystery/dp/0316132942

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“Podcast listeners and hosts have the highest income and net worth profile in all social media. Psychologically, these folks are action takers, endures, they’re looking to solve their problems and get to the next level.”

Marketing isn’t dead—it’s just evolving, and fast. The smartest entrepreneurs are ditching outdated, ad-heavy tactics and embracing the power of podcast guesting to generate leads, close deals, and build authority. The key? Long-form, unscripted conversations that resonate with audiences tired of being “sold to” and craving authenticity.

In this episode, we explore how podcast guesting has become the secret weapon for business growth, drawing on lessons from recent high-profile success stories (hint: think elections). You’ll learn why traditional marketing’s ROI is sinking and how showing up on podcasts can help you tap into a goldmine of engaged listeners. The guest breaks it down step by step: no fancy tech, no huge ad spend, just real talk that builds trust and drives results.

Expert Action Steps

1. Embrace Podcast Guesting

Begin positioning yourself as a guest expert on relevant podcasts. Identify shows with an audience that aligns with your target market and pitch yourself with a clear message about the value you can provide. Focus on authenticity and storytelling to build trust with listeners.

2. Leverage Long-Form Content

Use podcast appearances as a platform to dive deep into your expertise. Highlight how your services or products solve real problems. Long-form, unscripted conversations allow you to connect authentically with an audience, humanizing your brand and establishing authority in your niche.

3. Optimize the ROI of Your Marketing Efforts

Shift your budget and energy away from costly ads with declining ROI. Instead, invest time in podcast guesting, which requires minimal cost and offers a high return by directly engaging potential clients, investors, or partners in meaningful conversations.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“The most important investment you can make is in yourself. It’s not just about dollars—it’s about building a life that reflects your best self.”

Real talk: growth doesn’t come from sipping lattes in a comfy chair. It’s forged in the messiest, hardest moments when life punches you in the gut. This episode dives into the grit required to turn suffering into strength and pain into purpose. It’s not about avoiding hardship; it’s about learning to dance with it—and maybe even throw a few punches back. Packed with stories that’ll make you think, laugh, and maybe cringe, this conversation is your blueprint for thriving when the going gets tough.

Meet Rob Dubois, a guy who knows a thing or two about grit. From surviving a rough childhood to earning his stripes as a Navy SEAL, Rob’s journey is a masterclass in resilience. He doesn’t just talk the talk—he’s walked the hardest paths and come out stronger. In this episode, Rob spills his secrets on how embracing discomfort can transform you into a person you actually want to be. Spoiler alert: it’s not easy, but it’s worth it.

Rob Dubois is a former Navy SEAL, leadership coach, and founder of Impact Actual. He’s spent decades mastering the art of thriving in chaos and now helps others unlock their potential with a mix of wisdom, humor, and a no-nonsense approach to life. If you’re ready to stop running from pain and start growing from it, this episode’s for you.

Expert action steps:

1. Commit Fully to Growth: Make an “all-in” commitment as the first step to overcoming adversity and achieving transformation.

2. Trust the Process: The importance of surrendering to a structured process, even when it feels counterintuitive or challenging, is highlighted as a cornerstone of personal development.

3. Cultivate Self-Discipline: Stopping destructive behaviors like addiction and committing to habits aligned with integrity and health is presented as a critical action for long-term success.

Learn more about Rob at the Impact Actual Website: https://impactactual.com.

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"You never have to be perfect. But should you move the needle forward 1% every single day moving forward? Yes, it’s good for you and it’s good for the people you love.”

Success in business and entrepreneurship begins with the same foundation as success in life—health and fitness. Without a strong, energetic body and sharp, focused mind, even the best business strategies fall flat. This episode dives into why prioritizing your fitness is the ultimate power move for long-term success.

Fitz Koehler, fitness expert, race announcer, and cancer survivor, shares her unfiltered insights into the transformative power of health. With a no-nonsense approach, she discusses how fitness not only helped her overcome cancer but also fuels her to live vibrantly and inspire others. From battling through gruelling treatment to running the Boston Marathon, Fitz’s story is a testament to resilience and the value of investing in your physical and mental well-being.

Guest Bio:

Fitz Koehler is a globally recognized fitness professional, keynote speaker, and author of the Cancer Comeback series. As the founder of Fitzness, she has spent decades inspiring people to prioritize their health through TV appearances, corporate engagements, and live events. A cancer survivor and advocate for joy, Fitz believes fitness is the ultimate foundation for a fulfilling life.

Expert action steps:

1. Control What You Can:

“In every single situation, control what you can. Know the difference. If you can’t control something, let it go. Let it go. But if you can, your nutrition, your exercise, your work output, whether you show up early, stay late, all of those things, control what you can.”

2. Live on Perspective:

“Traffic jams are better. Red wine on the carpet is better. The flu is better because all of that pales to being a kid with cancer. So perspective, perspective, perspective.”

3. Hunt for Joy:

“I’m a joy addict. I’m very fortunate. I was born with a passion for joy. I will choose to be happy in any situation. However, if that’s not you, you can still become a joy addict. Make it a habit.”

Learn more about Fitz:

• Website: https://www.fitzness.com

• Books by Fitz:

• My Noisy Cancer Comeback: Running at the Mouth, While Running for My Life https://www.fitzness.com/blog/my-noisy-cancer-comeback/

• Your Healthy Cancer Comeback: Sick to Strong https://www.fitzness.com/blog/your-healthy-cancer-comeback/

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.