The Voice Of The Underdog

Written by: Mike Sullivan & Michael Tuggle
  • Summary

  • In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this podcast.

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    © 2024 The Voice Of The Underdog
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Episodes
  • Episode 8: The Best of 2021
    Dec 6 2021

    We’re looking back at some of our favorite moments from the Voice of the Underdog in 2021. This year, we talked with authors, bankers, marketers and entrepreneurs – all outstanding leaders and not surprisingly, all advocates of building and curating extraordinary cultures. In this episode, those leaders share their stories, their insights, some surprising revelations and why thinking like a challenger brand and having that underdog mindset has driven the kind of success we all hope to have.

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    1 hr and 7 mins
  • Episode 7: That's Encouraging
    Nov 16 2021

    At work, at home, and in every area of our lives, we all need encouragement. But as much as we love getting encouragement, we're not always so great at giving it. In this episode, Mike and Michael visit with "Chief Encouragement Officer" James Brown whose Encourage X platform and website are transforming the way we think about and encourage our colleagues, family and friends.

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    1 hr and 3 mins
  • Episode 6: Yes, Culture Matters
    Oct 18 2021

    In the midst of the country's largest hiring challenge ever, no one has the pulse of what companies and candidates are looking for better than those in professional staffing. In this episode, Robert Half's Elizabeth Bailey tells Mike and Michael about the new role culture is playing in the hiring process, how companies should handle requests for more benefits, more money and more flexibility and how "work from home" has literally made the job market global.

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    1 hr and 1 min

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