Episodes

  • Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics

    Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics
    Jun 27 2024
    Explore the distinctions between the two types of influancer agencies and their varying allure for holding companies, learn effective strategies for evaluating influencers before collaborations, and delve into the innovative email marketing tactics of the emerging sunscreen brand, Vacation.
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    7 mins
  • Innovative Marketing Moves: CMOs, Strand Entertainment, and LinkedIn's B2C Strategy

    Innovative Marketing Moves: CMOs, Strand Entertainment, and LinkedIn's B2C Strategy
    Jun 20 2024
    Explore the latest business trends with Business Insider's list of the most innovative CMOs in 2024, Strand Entertainment's new digital division launch, and LinkedIn's strategic shift targeting B2C marketers to boost advertising revenue.
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    7 mins
  • Social Media Clout and CourtAvenue's AI Ambitions: Navigating the New Frontiers

    Social Media Clout and CourtAvenue's AI Ambitions: Navigating the New Frontiers
    Jun 13 2024
    This article highlights the story of a woman with fewer than 1,000 social media followers who requested free products or services from a business in exchange for exposure. The business owner responded negatively, effectively shutting down her request. Additionally, the article also touches on CourtAvenue's intention to lead in a new market offering, specifically relating to artificial intelligence in media operations.
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    7 mins
  • Navigating the Waves: Exploring Influencer Cartels, Small Business Wins, and the M&A Surge in Advertising

    Navigating the Waves: Exploring Influencer Cartels, Small Business Wins, and the M&A Surge in Advertising
    Jun 6 2024
    Exploring deceptive practices on social platforms, profiles of effective marketing strategies by small enterprises, and the impending increase in mergers and acquisitions in the advertising sector.
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    8 mins
  • Navigating Big Brands: e.l.f. Beauty, Disney’s Star Wars, and Universal’s Islands of Adventure

    Navigating Big Brands: e.l.f. Beauty, Disney’s Star Wars, and Universal’s Islands of Adventure
    May 30 2024
    Exploring the Complexities and Pitfalls of Modern Ventures: Analyze e.l.f. Beauty’s challenges with influencer marketing and its impact on reputation, uncover the issues surrounding Disney’s Star Wars Hotel, and delve into the exciting features of Universal’s Islands of Adventure with a close look at its rides, details, and hidden Easter eggs.
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    5 mins
  • Airbnb, WiFi Money, and Instagram Strategies: Navigating the Highs and Lows of Modern Opportunities

    Airbnb, WiFi Money, and Instagram Strategies: Navigating the Highs and Lows of Modern Opportunities
    May 23 2024
    Exploring Modern Financial Trends: From the Uncertain Future of Airbnb Hosting to the Dangers and Rewards of 'WiFi Money,' and Effective Strategies for Monetizing Instagram
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    8 mins
  • Social Media and Commerce Collide: Exploring Influencer Impact with Apple and Bumble

    Social Media and Commerce Collide: Exploring Influencer Impact with Apple and Bumble
    May 16 2024
    Exploring the impact of social media on online shopping trends, the role of competitive analysis in enhancing influencer marketing, the backlash faced by major brands in their advertising strategies, and the increasing need for dedicated influencer marketing managers.
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    9 mins
  • Navigating Chaos: Sephora, Ulta, Drunk Elephant, and Domino's Tackle Today's Hot Issues

    Navigating Chaos: Sephora, Ulta, Drunk Elephant, and Domino's Tackle Today's Hot Issues
    May 16 2024
    This roundup covers recent news in retail, beauty, and social media, featuring updates and issues faced by brands like Sephora, Ulta, and Drunk Elephant, a viral marketing strategy from Domino’s, insights into becoming an influencer, and a summary of a.k.a Brands Holding Corp.'s first quarter earnings for 2024.
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    8 mins