• The one where we discuss what donors tell us about why they give with Amber Nathan

  • Jan 27 2025
  • Length: 1 hr and 2 mins
  • Podcast

The one where we discuss what donors tell us about why they give with Amber Nathan

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  • Summary

  • Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!

    Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.

    Here’s what you’ll learn:

    • The real emotional drivers that move the most valuable donors to give.
    • Why donors stop supporting charities – and what you can do to prevent it.
    • The most common fundraising mistakes that could be costing you money.
    • What donors really think of rebranding.
    • Practical strategies to deepen donor relationships and grow a sustainable IG programme.

    If you want to understand what’s driving giving, how you can strengthen donor connections, boost retention, and make every penny of your budget count, this podcast is for you!
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