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An interesting chat about sales and why companies in MedTech need it to get all their devices successful in the market.
Timestamp:
00:00 Intro
01:14 Why Sales
03:04 Sales Training at university and Fred’s Background
06:55 What is the definition of sales
09:03 Myths around sales
11:00 Partnering Skills
17:00 Ethical Selling
20:00 Closing Sales in MedTech
24:00 Evolution of Sales
31:00 Product or problem
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