Join us for an extraordinary conversation with Philip Fierlinger, co-founder of Xero ($25B accounting software company) and current founder of Upstock. From his early days working on groundbreaking projects at General Magic alongside future Apple innovators, to revolutionsing accounting software by making it "sexy," Philip shares the untold stories behind building one of New Zealand's most successful tech companies. Discover how user testing and design-first thinking transformed the accounting industry, why Philip chose New Zealand over Silicon Valley, and the lessons he's applying to his new venture, Upstock. Get insider insights on: - The original moment that made Xero's interface revolutionary - Working alongside Tony Fadell (future iPod/iPhone creator) in the early '90s - How Philip's industrial design background shaped Xero's success - Building marketplace platforms and the challenges of B2B software - The realities of startup life, even after a multi-billion dollar exit Whether you're a founder, designer, or tech enthusiast, this episode offers rare insights into building category-defining companies and the future of B2B software. Learn from one of tech's most innovative design thinkers about what it really takes to create magical product experiences that users love.

🔥 AUSTRALIA'S NEXT BIG E-COMMERCE OPPORTUNITY: 5 Things You Need to Know About TikTok Shop

TikTok guru Rafay MH returns to share game-changing insights about TikTok Shop's upcoming Australian launch and why it could be bigger than when Amazon arrived. Learn about:

- Why TikTok Shop is projected to overtake Amazon

- The genius behind Goli's viral marketing strategy that saved their business

- How regular people are making $400-500K without any following

- TikTok's game-changing integration with Amazon, Walmart & other platforms

- Why Australian brands need to prepare NOW for Q1 2025

Whether you're an established e-commerce brand or looking to start a business with zero upfront investment, this episode breaks down exactly how to capitalise on the democratisation of attention and social commerce.

🔥 In this episode, we sit down with Veronika Larisova, founder of Chief Nutrition - Australia's leading clean protein brand. From personal trainer to food tech entrepreneur, Veronick shares how she turned her last $800 into a company now making over $1M monthly.

👉 Watch to discover:

• How she created Australia's #1 meat bar company
• The story behind Chief's clean protein revolution
• Why every store initially rejected her products
• Her journey from PT to successful founder
• How she balances ultra-marathon running with business
• The expansion into the US market
• Behind-the-scenes of building a $12M brand

Chief Nutrition: https://wearechief.com

📱 Follow Veronica: Instagram: @veroniklarisova