In today's episode of Unfiltered, we dive into our 2025 predictions for the online business world and beyond. We're dishing on some things we expect to see more of, like: client experience, the evolution of digital courses, and the rise of hyper-specific and personalized business strategies. Plus some things we're ready to say goodbye to, like: hustle culture, arbitrary measures of success, and businesses who don't actually follow through on their brand values.

Highlights:

(00:00:00 - 00:04:06) Introduction

(00:04:07 - 00:12:15) How client & customer experience is going to continue to set businesses apart

(00:12:16 - 00:18:30) A shift toward more sustainability and less hustle

(00:18:31 - 00:26:10) Our predictions for the digital course and education space

(00:26:11 - 00:35:50) How consumers are holding brands to higher standards (and what that means for brands)

(00:35:51 - 00:44:00) Our thoughts on influencer culture and the role that it will play in 2025

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

In this end-of-year reflection episode of Unfiltered we take a deep dive into our biggest lessons, breakthroughs, and moments of growth from 2024. We're sharing the ways this year challenged us to step into our most aligned businesses—whether it was saying no to unaligned clients or letting go of outdated narratives about success.

Stick around for part 2 of this episode where we share our predictions for 2025 and the online space!

Episode Highlights:

(00:00 - 03:22) Introduction

(03:23 - 08:14) How saying "yes" to the right clients or "yes" to the wrong clients shaped our year

(08:15 - 12:47) The balance between business growth and personal growth

(12:48 - 18:09) The lessons we've learned about making space for more fun and creativity in our businesses

(18:10 - 28:32) Creating an identity outside of 'entrepreneur' and practicing self-trust and acceptance

(28:33 - 34:15) Debunking the "secret sauce" myth

(34:16 - End) The importance of taking a holistic approach to personal development

We’d love to connect with you! You can ⁠join our broadcast channel⁠ and connect with us on Instagram: Han ⁠@hannahreed.co⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice⁠. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of ⁠this page on Alethea’s website!

We've all heard the advice that saying 'no' to unaligned clients makes space for 'f*ck yes' clients to follow, but it's not always as simple as just saying the word.

What about when you have no proof? What about when you really need the money? What about when you know you want to say 'no', but you keep end up saying 'yes' anyway?

In this episode, we're taking a deep dive into all the behind-the-scenes work we've had to do to be able to say 'no' to unaligned clients and how hard it can actually be.

Highlights:

(00:00—03:28) Introduction

(03:28—12:04) Scarcity mindset and the mindset shifts we've had to make

(12:04—14:40) How your stress response and ability to regulate can play a role in your ability to say 'no'

(14:40—23:51) The importance of pairing mindset work with taking action and the ripple effect it can have on your life and business

(23:51—31:22) Our relationship with trust (and how freaking difficult it can be sometimes)

(31:22—39:46) How leaning on your friends and tools (like Human Design) can help make it easier to say 'no'

(39:46—46:29) The lessons we've learned from saying 'yes' to unaligned clients

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Digital nomading gets a whole lot of hype, but you ever been curious about what it’s actually like to run an online business and bounce around?

Buckle up, buttercup, because in today’s episode of Unfiltered, we’re sharing about out experiences as digital nomads (all of us are currently nomading it up!). From navigating new grocery stores to adjusting work schedules in new timezones to learning how to be wayyyyyy more flexible with our routines, we’ve experienced a whole lot of ups and downs.

And we’d love to share them with you in this hella unfiltered conversation.

Highlights:

(02:04—10:26) Some big mistakes and lessons learned at the beginning of our adventures

(11:02—16:22) Unexpected battles with different Airbnbs

(16:22—19:58) How digital nomading has totally changed our spending and buying habits

(19:58—26:52) Struggles with living solo, feeling lonely, and finding ways to create community

(29:10—37:06)How traveling and working impacts burnout and creativity

(37:10—39:31) The importance of treating it like “real” life and not a vacation

(39:31—49:47) Ways living abroad/different cultures changes your day-to-day schedule

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Thinking about hiring your first team member? Wondering what stuff you should have together before you start the hiring process? Or what to do once you’re ready to onboard them? We got you.

In today’s episode of Unfiltered, we’re sharing everything we’ve learned about hiring AND onboarding new team members from figuring out how to hire someone for a specific role to the job application and interview process to some of the mistakes we made with onboarding, we’re blabbing about it all.

Highlights:

[00:43 - 03:10] Our experiences with our first-ever hires

[03:15 - 06:45] How to define the role and figure out the specifics of what you want support with

[07:00 - 10:30] A few ridiculously helpful tips for the onboarding process

[10:45 - 16:15] Best practices for dishing out feedback/constructive criticism

[16:30 - End] Common mistakes to avoid

Resources:

Who Not How by Dan Sullivan

Fran's Notion Project Management Template ($17 USD)

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

We talk a lottttt about our feelings… and analyze them… and explain them, but how much do we actually FEEL them?

In today’s episode of Unfiltered, we’re getting hella vulnerable about how we’ve all been working on actually feeling our damn feelings. From the hard confrontations we’ve had to have with ourselves and parts we’re not proud of to the BS of wanting to hide until you’re perfect to the things we do to move through hard feelings, this conversation involves a few tears and is most definitely, unfiltered as heck.

Highlights

00:55—04:20: What the frickety frack emotional regulation is

04:27—13:31: How unprocessed emotions can manifest as anxiety

13:31—33:31: The importance of getting into your body and out of your head

33:31—42:47: Why entrepreneurship actually works really dang well with feelings your feelings

43:44—53:05: Things we catch ourselves doing to avoid feeling our feelings

53:16—59:41: Trusting in the timing of why certain feelings come up at certain points

59:41—01:05:06: Why trying to shed your past self can do more damage than good

01:05:06—01:10:21: The challenge of showing the world your messy middle self and why it’s the best thing you can do

1:11:00—01:21:27: Different tools we use to move stuck emotions through our bodies

Han’s favs:

• To Be Magnetic’s Pathway (use code HANNAH2880 for 15% off!)
• Somatic movement IG reel 1
• Somatic movement IG reel 2
• Somatic movement IG reel 3
• Somatic movement IG reel 4
• Release emotion with sound IG reel

Fran’s faves:

• @claire.ollila for breathwork (free & paid resources)
• Clarity Lab - Claire’s virtual breathwork membership w/ access to an on-demand video library: 7 day free trial!
• @taylaurenco for breathwork and somatic work (free & paid resources)

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

In today’s episode of Unfiltered, we’re pulling back the curtain on alllllllll the things we’re currently questioning.

From our biz battles with posting consistently to redefining what a good work-life balance is when your personal world is messy to letting the “bare minimum” be good enough, we’re dishing on letting go of rigid expectations, shedding the “shoulds,” and questioning what rules (if any) we have to follow in the first place.

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Sending roses to customers after their pets have passed, hilarious and creative marketing campaigns (like turning love letters from exes into TP), and personal emails from founders are all examples in today’s discussion of brands that are doing a really freaking great job.

From product-based businesses to fav restaurant chains to software companies, we’re chatting about some of our most beloved brands and all the clever things to adore about them.

Highlights

02:20—10:15: A toilet paper company that’s hilarious (and has a cool mission)

10:15—23:00: A few brands that pack some serious personality, relatability, and human connection into their marketing

23:00—37:02: Brands that don’t just SAY they care about their audience, but go above and beyond to show it

37:02—45:03: Brands whose posts on social media you seriously don’t want to miss

45:03—49:56: A brand with a hysterical automated chatbot

If you liked this episode, check out our previous one where we talk about 5 Marketing Mishaps That Shocked Us.

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!