In this incredible episode, I sit down with Kurt Spenser, CEO of RŌKA Multisport, to dive deep into the world of triathlon, innovation, and entrepreneurship. Kurt shares his unique insights into the sport’s growth, its strength as a participation sport, and the powerful sense of community it fosters. We discuss the evolution of triathlon, the major events, the athletes, and the cutting-edge equipment that continues to push the boundaries of performance. Kurt offers a fascinating look into the highs and lows of building RŌKA Multisport, along with his vision for the future of the company and the sport itself. This episode is packed with valuable takeaways for athletes, entrepreneurs, and anyone passionate about innovation in sports. You won’t want to miss it!