• Using Market Research to Turn Doubtful Decisions into Certain Choices For Your Business

  • Feb 6 2025
  • Length: 17 mins
  • Podcast

Using Market Research to Turn Doubtful Decisions into Certain Choices For Your Business

  • Summary

  • Have you noticed that, as your business grows, your confidence in decision-making starts to shrink?

    In the early days of business, it’s all about diving in and figuring things out on the go. But as your business grows, the stakes feel higher, and suddenly every choice feels much harder.

    This week on The Growth Diaries, we're exploring how fear and doubt can hold you back from growing your business, and how you can shift from feeling stuck in maintenance mode to making confident, data-driven decisions.

    In this episode, we’ll dive into:

    • Why we take risks without fear in the beginning and how that changes as we build something to protect.

    • How playing it safe with "what's working" can prevent you from exploring new opportunities that actually drive growth.

    • How turning your doubt into data can help you make certain, focused choices that move the needle forward.

    • How knowing exactly what your audience wants can help you build more aligned offers, attract the right clients, and boost your income.

    Making empowered decisions that are backed by data takes your business from guessing to growing - it's time to step into the full potential you’ve been building

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