Summary
Velko Tuhchiev shares his journey in the automotive sales industry and how he became a top salesperson by focusing on building relationships and generating referrals. He developed a unique system of collecting video endorsements from every client and using them to create credibility and trust.
Velko teaches sales teams and businesses how to implement his relational sales process, win buyers, and generate an average of 10 referrals per transaction. He emphasizes the importance of patience, leadership support, and consistency in implementing his system.
Takeaways
Building relationships and generating referrals are key to success in the automotive industry.
Collecting video endorsements from clients can create credibility and trust.
A relational sales process focused on the buyer's needs and offering value can lead to more sales.
Leadership support and consistency are crucial for implementing a successful referral system.
Patience is necessary as building a book of business through referrals takes time.